Marketing and Digital Engagement Manager
CinefestOZ is Western Australia's leading screen culture organisation, using the power of film to entertain, inspire, educate, and connect communities. As a not-for-profit owned by Geographe French Australian Festival Inc (GFAF Inc), we present world‑class festivals, industry programs and school initiatives that champion remarkable Australian screen content.
Our flagship event, the CinefestOZ Film Festival, now in its 18th year, transforms the South West into a vibrant hub for film lovers, showcasing new feature films, documentaries, shorts, galas and an acclaimed schools program. Celebrated by filmmakers, audiences and industry professionals alike, the festival is a highlight of WA's cultural calendar.
CinefestOZ Broome, our First Nations Film Festival launched in 2022 with Goolarri Media, has quickly become a platform for Indigenous storytelling, celebrating culture and community through film. Join us and be part of an organisation that nurtures the next generation of storytellers, inspires audiences and shapes the future of Australian screen.
ROLE OVERVIEW
CinefestOZ is seeking an experienced and versatile marketing professional to lead audience engagement, drive ticket sales and maintain a strong, cohesive brand presence year‑round. This role drives strategy and is part of the management team that supports the planning and delivery of our core festival and associated programs.
The position manages advertising budgets to ensure effective campaign reach, oversees sales initiatives and digital content strategy. It also works closely with the ticketing team to maximise sales opportunities.
A key part of the role involves building and maintaining relationships with media and regional stakeholders (including MRBTA, Bunbury Geographe, Australia's South West) to leverage promotional and ticketing partnerships. The Marketing and Digital Engagement Manager also enhances the customer journey across digital touchpoints, from website and SEO to box office systems implementing strategies that incentivise audience engagement, increase the festival profile and boost sales.
While the ideal candidate would be a marketing "unicorn", skilled across branding, social media, design, publicity, sales and digital campaigns, we know that's a rare find Instead, CinefestOZ will assess the broader marketing needs of the organisation and build complementary skills around the successful applicant.
Applicants should have demonstrated experience in at least three of the following areas to be considered for the role.
This is a fixed term part‑time role equaling to around 3 days a week with hours and pay rising to full time during Festival periods, with possible permanency. CinefestOZ has an office in Busselton with a fixed fortnightly team meeting and Tuesday pivot days. Hybrid working arrangements are welcome including working split days and from home regularly.
ROLE FUNCTION AREAS
Create, schedule and manage dynamic content across Instagram, Facebook, YouTube, LinkedIn and TikTok.
Prioritise high‑performing formats such as Reels, Stories and carousel posts to drive engagement and ticket sales.
Collaborate with content capture teams to produce trailers, festival recaps, behind‑the‑scenes content and live coverage of events such as red carpet walks, panels and awards.
Establish and manage broadcast channels for key live moments during the festival.
Provide analytics and performance reporting, recommending adjustments to paid and organic campaigns.
Develop and manage EDM campaigns, ensuring alignment with festival programming and ticketing offers.
2. Graphic Design & Branding
Ensure consistent application of CinefestOZ's visual identity across all assets, digital and print.
Design print and digital collateral, including posters, flyers, signage and social media templates.
Work with external contractors and agencies to produce advertising materials and marketing assets including briefings for printed program.
Review and update visual strategy for photography and videography to support festival storytelling.
Support the CEO in reviewing, developing and implementing the overall marketing strategy and sub‑plans.
Provide insights and recommendations to maximise brand reach, awareness and audience conversion.
Coordinate the Marketing and Ticketing team alongside Program and Partnerships teams to align content, campaigns and promotions.
Analyse ticketing trends and audience data to inform campaigns and increase conversion.
Maintain relationships with strategic partners and stakeholders to leverage promotion and sales opportunities.
Support festival launches, regional press activations and events that directly drive audience engagement and sales.
Coordinate workflow from program creation to release across the full festival team for streamlined ticketing experiences and announcements.
Oversee photography and videography briefings and contractors.
4. Publicity & Communications
Develop and maintain key media relationships locally, nationally and internationally.
Drive media coverage across radio, print and broadcasters, including interviews, VIP engagements and outside broadcast media activities.
Create written content across the festival calendar for a range of channels including the festival e‑news and blog.
Implement media monitoring and analysis to inform future campaigns.
5. Website/ digital integrations
Develop digital strategies and collateral to drive ticket sales, including launch discount programs and donor campaigns (e.g., Flick it Forward).
Manage website and CMS updates, ensuring timely and accurate content across the festival calendar.
Oversee ticketing integration (third party) to website along with required upgrades/ page builds and design updates for seasonal campaigns.
SKILLS & EXPERIENCE REQUIRED
Proven ability to develop and execute marketing and communications strategies.
Strong social media management, content creation and community engagement skills.
Design proficiency with Adobe, Canva or similar software.
Excellent written and verbal communication; attention to detail.
Experience with CMS, email marketing platforms (e.g., MailChimp) and digital campaign management.
Stakeholder management experience, including government and corporate/media partners.
Ability to manage multiple projects in a fast‑paced environment.
5+ years prior experience in marketing or similar type role, preferably in arts with experience managing and motivating a team.
IT literacy – MS Office, Excel, Word, PowerPoint and Outlook.
WHY WORK WITH US?
Working at CinefestOZ means being at the heart of Western Australia's most exciting screen culture events. You'll:
See the latest Australian screen works
before anyone else and be part of championing new and remarkable stories.
Experience the vibrancy of our festivals
from the 18‑year‑strong CinefestOZ Film Festival to the dynamic First Nations CinefestOZ Broome.
Enjoy a flexible working environment
with options to work from home or split days around our Busselton office.
Contribute to a purpose‑driven
creative organisation that nurtures artists, inspires audiences and supports the next generation of storytellers.
Collaborate with a passionate, close‑knit team
where your skills have a tangible impact on our organisation and WA's screen industry.
Join us and make a real difference in Australia's vibrant screen landscape
APPLICATION PROCESS
Applications are to be made via Seek attaching
1. A max 2‑page cover letter with overview of experience and capability across three or more of the functional areas above and highlighting areas where additional skills may need to be supported by CinefestOZ.
2. Examples of past work (campaigns, collateral, social media content).
3. Current CV with details of two referees.
If you are unable to submit an application online or if you have any questions or queries regarding the application process or position, please email us at ****@cinefestoz.com.
At CinefestOZ we support and celebrate diversity. CinefestOZ is proud to be an equal opportunity employer. Persons of all backgrounds and beliefs are encouraged to apply.
By submitting an application for this position, you acknowledge and accept our Privacy Policy, which is available to view on our website.
Be careful – Don't provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.
#J-18808-Ljbffr