UOW College Australia is seeking a seasoned professional to lead our digital presence and drive student recruitment through innovative marketing strategies. About the Role * The Senior Digital Marketing Specialist will be responsible for planning and executing comprehensive digital marketing campaigns, managing website content and improvements, overseeing social media channels, and ensuring consistent brand application across all online platforms. This key role involves working closely with internal stakeholders to coordinate SEO/SEM activities, analytics tracking, digital content production, and user experience enhancements. The ideal candidate will possess excellent project management skills, the ability to balance competing priorities, and ensure all online content is accurate, current, accessible, and aligned with organisational objectives. Key Responsibilities