Glenmark is a fast-growing global pharmaceutical company with a strong and expanding portfolio in dermatology, respiratory and oncology. In Australia we are experiencing rapid growth in both prescription and consumer-facing (S2 / S3) medicines and are known for bringing high-quality, innovative and accessible medicines to patients and healthcare professionals.
The Opportunity
We are creating a new Senior Brand Manager – DTC & Social Media role to lead the consumer-facing and direct-to-consumer marketing strategy for a growing portfolio of scheduled medicines and OTC brands.
This is a highly visible, strategic and hands‐on role that will own the full consumer journey from awareness and education through to purchase conversion across digital, social and pharmacy channels.
This is not a traditional "Product Manager" role – it is a true hybrid marketing role that combines deep pharmaceutical category understanding with cutting‐edge DTC and performance‐marketing expertise.
Key Responsibilities
* Play a key role in new product launches – from messaging development and pre‐launch seeding through to post‐launch performance tracking and lifecycle management.
* Create and manage "non‐personal promotion" (non‐rep) activities including sample‐request fax programs to GPs, e‐details, webinar series as well as KOL management.
* Work hand‐in‐hand with the field sales team to develop and deploy in‐pharmacy POS, wholesaler collateral, banner‐group programs and pharmacy education tools.
* Lead consumer and HCP insight generation to inform messaging, positioning and campaign refinement.
* Develop and execute annual brand plans and integrated omnichannel campaigns for assigned brands (prescription and S2 / S3), with a strong focus on direct‐to‐consumer and pharmacy‐facing tactics.
* Own the brand presence (website management, customer communications, fulfilment coordination, pharmacy banner referral programs).
* Lead social media strategy and execution across Meta, TikTok, Google (Search + YouTube), X and emerging platforms – including organic content, paid performance media, community management and influencer/KOL partnerships.
* Deep‐dive performance analytics (Meta Ads Manager, Google Analytics 4, TikTok Ads, internal dashboards) to continuously optimize ROI and feed insights back into creative and strategy.
* Partner with content creators to produce high‐performing social assets (video, static, stories, reels, etc.).
* Ensure 100% compliance with the Medicines Australia Code of Conduct, TGA regulations and internal legal/medical review processes.
Essential Experience & Skills
* 8–10+ years marketing experience with a strong preference for candidates who have worked in pharmaceutical, healthcare or regulated consumer health categories (prescription, S2/S3).
* Proven track record in direct‐to‐consumer (DTC) and social‐first marketing – ideally with experience taking health brands to consumers via social and digital channels.
* Hands‐on experience running and optimizing paid social/search campaigns on Meta, TikTok and Google (agency or client‐side).
* Strong analytical capability – you live in the data and can translate performance metrics into clear recommendations for management.
* Demonstrated ability to translate complex clinical/technical information into compelling, compliant consumer‐facing creative and campaigns.
* Prior pharmaceutical sales or medical liaison experience highly regarded (GP, specialist or pharmacy territory background) – to ensure deep understanding of HCP needs, market access and the pharmacy channel.
* Experience working with creative agencies, media agencies and content creators.
* Medicines Australia Code of Conduct certification (current or willing to obtain immediately).
* Outstanding project management skills – able to run multiple campaigns and launches concurrently.
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