Job Description
Our mission is to simplify security for teams by creating robust solutions that enable customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships.
Key Responsibilities:
1. Campaign Strategy & Ownership
* Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for assigned products.
2. Project Management & Coordination
* Serve as primary project manager, creating detailed campaign calendars and coordinating inputs from Product Marketing Manager, Content Writer, Creative, and Web Design roles.
3. Shared Service Integration
* Act as chief liaison with shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across channels.
4. Budget Management
* Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency.
5. Performance Tracking & Reporting
* Own campaign performance reporting, defining key metrics, interpreting results, and providing regular actionable updates to the stream and leadership.