* Drive recruitment strategy through high-impact insights, forecasting and whole-of-university analytics
* Lead evidence-based recruitment planning, ROI optimisation and policy-informed target setting
* Full time, ongoing role based in Launceston
About the opportunity
The Senior Insights Analyst is a pivotal role within the International Student Recruitment team, responsible for enabling a data-driven approach to recruitment strategy and planning. This position will ensure that both international and domestic recruitment activities are informed by robust analytics, with a focus on growing and stabilising international student numbers.
What you'll do:
* Lead the development and implementation of policy and institutional targets to monitor, evaluate, and enhance recruitment strategies for both international and domestic markets.
* Provide timely, actionable insights and forecasts to support recruitment planning, market and product prioritisation, and resource allocation.
* Deliver analysis that informs whole-of-university budget planning and forecasting, ensuring recruitment and marketing investments align with strategic objectives.
* Evaluate and optimise the return on investment for all marketing and recruitment activities.
* Collaborate with recruitment, marketing, admissions and other internal teams to ensure data is integrated into all aspects of the recruitment lifecycle.
What we're looking for:
* Extensive experience in complex data analysis, interpretation, and visualization to inform strategic decision-making, ideally within higher education or international recruitment contexts.
* Advanced proficiency in analytics and business intelligence platforms (e.g., Power BI, Tableau, SQL) to design and deliver sophisticated reporting solutions.
* Deep understanding of global student recruitment trends, market intelligence, and regulatory compliance, with the ability to apply this knowledge to shape strategy and operational priorities.
* Capability to synthesize and model large, multi-source datasets, translating insights into actionable recommendations for senior stakeholders through clear, accessible reporting.
* Demonstrated experience in predictive analytics, forecasting, and the development of performance frameworks and KPIs to drive recruitment and marketing effectiveness.
Salary details
Appointment to this role will be at HEO 8 and will have a total remuneration package of up to $152,033 comprising base salary within the range of $114,282 to $129,943 plus 17% superannuation.
How to Apply
* This vacancy is being advertised internally only in the first instance to current staff.
* In submitting your application, you acknowledge you have/intend to discuss your interest in this vacancy with your current manager and understand they may need to be contacted confidentially by the hiring manager as part of the assessment of your application.
* To apply online, please provide your CV and 1-2-page cover letter outlining your interest in the role, skills, capabilities and experience. You do not need to separately address the success criteria.
* For further information about this position, please contact Michelle Weir, Executive Director Global Marketing and Recruitment,
* Please visit for our guide to applying and details on the recruitment process.
* Please refer to the attached Position Description Below for full details.
Position Description Senior Insights
Applications close Friday, 23 January 2026, 11.55pm
The University of Tasmania acknowledges the Palawa/Pakana and Gadigal/Wangal people as the traditional custodians of the land, sea and waters of the areas upon which we live and work. We recognise their valuable contributions and deep connection to country and pay respect to Elders past and present.
As part of our commitment to a safe and inclusive workplace, employment history and police checks may be conducted as part of the selection process.
To be eligible for this position, you are required to hold Australian or New Zealand Citizenship, permanent residency or a valid visa that enables you to fulfil the requirements of this role.