We're building something different
ProFeet isn't a shoe store. And it's not just a podiatry clinic. It's what happens when genuine foot expertise and great footwear finally exist in the same place — the way they always should have.
Founded in 2012, we've grown into a team of podiatrists, footwear specialists, and community builders across six locations, with serious plans to double that footprint. We move with purpose, we care deeply about our clients, and we're obsessed with making sure every person who walks through our door leaves better off than when they arrived.
We're now building the marketing engine to match. This role is at the centre of it.
The role
This is the day‐to‐day marketing lead for ProFeet — a hands‐on role that combines strategic thinking with consistent execution. You'll own the channels, run the calendar, manage our Graphic Designer, and make sure the brand shows up with the same quality and confidence across everything we do.
You'll work closely with our leadership team on strategy, creative direction, and campaign planning. You'll also own the commercial performance layer — making sure our marketing activity connects to revenue, not just reach. This isn't a coordinator role. We need someone who can think brand first, then execute and evaluate the plan without needing to be managed closely.
What you'll be doing
Marketing rhythms and calendar
You'll own the marketing calendar — building the weekly and monthly rhythms that keep the team producing consistent, quality output. Content approvals, campaign scheduling, team coordination. A cadence that runs reliably and scales as the team grows.
CRM, EDM and SMS
We have a combined podiatry and footwear database of 60,000 to 80,000 people with a limited communications strategy. That's your opportunity. You'll build segmented EDM and SMS sequences in Klaviyo — turning passive contacts into active customers across both podiatry and footwear. You'll own the full campaign journey: narrative, segmentation, subject lines, performance review, and iteration.
Social media
You'll lead our social media strategy and guide the delivery across priority platforms (Instagram, Facebook) with a part time team of social media specialists. You understand what good looks like and you're comfortable writing captions, planning content, and coordinating with the Graphic Designer to make sure creative and copy land together.
Paid media
You'll plan and manage paid campaigns across Meta and Google — briefing creative to the Graphic Designer, writing ad copy, uploading and trafficking campaigns, and reporting on performance with honesty and clarity. You think in terms of conversion and ROI, not just reach.
Website and ecommerce
You'll be native to ecommerce. With a remit to ensure the on‐line web experience is aligned to the marketing plans. You'll lead the ideation and on‐going creative process to optimise the on‐line environment with the support of a graphic designer and ecommerce product specialists.
Cross‐referral marketing
One of ProFeet's most important commercial levers is the connection between podiatry and footwear. You'll develop and execute assets and campaigns that actively move patients toward footwear and footwear customers toward podiatry — across email, social, paid, in‐store signage, and the website. This isn't a side task. It's central to how the business grows.
Community Engagement
We're active in our communities — run clubs, school visits, sporting clubs, and local activations. You'll shape the strategy for the community programme and lead our activation strategy for the Geelong Running Festival. You measure impact, not just effort.
Ambassador Programming
Shape and manage our ambassador and partner relationships including briefing ambassadors on brand representation requirements.
Brand and creative production
You'll brief the Graphic Designer clearly and consistently, making sure every asset that goes out reflects the ProFeet brand and is aligned to guidelines. You'll coordinate any creative production needs — managing potential asset lists to ensure we create exactly what's needed for ads, the website, and social. You don't need to be a designer. You need to know what good looks like and communicate it well.
What you'll bring
* Solid experience in a brand or marketing manager role — you've owned channels and built campaigns, not just assisted on them
* Klaviyo or equivalent CRM platform experience — you know how to build a segment, write a sequence, and improve it based on results
* Paid social and Google Ads experience with measurable commercial outcomes
* Shopify confidence — you're comfortable in the backend and can manage a live ecommerce store without hand‐holding
* Strong copywriting skills — you can write a subject line, a caption, and an ad that all sound like the same brand
* A genuine feel for community — you've activated events or brand moments that felt real, not just scheduled
* Experience briefing and managing a creative or design resource
* Strong organisation and follow‐through — this role touches a lot, and nothing falls through the cracks on your watch
* Ai - playing with various Ai tools, curious to learn and optimise
* A warm, solutions‐first communication style that fits how we work
What success looks like in this role
* The marketing calendar is running reliably with consistent weekly output across email, social, and paid
* The podiatry database is segmented and active, with campaigns driving measurable engagement and conversion
* Paid campaigns are performing with clear reporting and a test‐and‐learn mindset
* The ProFeet website is current, commercial, and campaign‐ready at all times
* Cross‐referral is happening as a result of deliberate marketing activity, not just word of mouth
* The Geelong Running Festival activation is planned and in market
* The Graphic Designer is well‐briefed and producing on‐brand work efficiently
What we offer
* A genuine seat at the table — you'll work directly with senior leadership and have real ownership of your remit
* A business with strong bones, a clear growth plan, and a brand story that's genuinely worth telling
* A team that's humble, hungry, and smart — and means it
Sound like you?
Tell us who you are, what you've built, and why ProFeet feels like the right next move.
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