Apply now Job no: 573785Work type: Full TimeLocation: Homebush WestCategories: Other
As an SEO Copywriter, you'll shape content that captures the brand voice and earns its visibility. Using research, strategy and smart AI prompting, you'll craft search-optimised copy that attracts the right audience – turning intent into action.
Responsibilities
Research, rankings and results
* Conduct research to ensure content is accurate, relevant and aligned to search intent
* Create engaging, SEO-friendly copy across category pages, buying guides, campaigns and editorial articles
* Develop SEO content briefs that include keyword targets, search intent, optimisation direction and internal linking opportunities
* Optimise existing content to improve visibility, performance and competitive edge
Human-led AI
* Use AI tools and prompt crafting to improve efficiency, ideation and output quality
* Edit and refine AI-generated content with strong editorial judgement to ensure originality, specificity and brand alignment
* Contribute to evolving best practice in AI-assisted content creationExperience is welcome, curiosity is essential. We'll support and train the right candidate to build confidence in this space.
Brand guardianship
* Be the voice of our brand where every word earns its place
* Uphold quality standards and regulatory compliance
* Turn complex product detail into clear, customer-friendly language
Collaboration and delivery
* Work with Subject Matter Experts to strengthen content accuracy and depth
* Partner with the Content Editor and SEO Team Lead to align with performance goals and editorial standards
* Proofread and refine content from fellow writers
* Upload approved content into CMS platforms and maintain a well‐organised content database
* Manage multiple briefs and meet production deadlines
Your experience and skills
* 2+ years' experience as a Content Writer, Producer or Copywriter
* Degree in Communications, Journalism or similar, or equivalent experience
* Solid understanding of SEO fundamentals including keyword research, search intent and on‐page optimisation
* Experience creating or contributing to SEO content briefs is highly regarded
* Familiarity with AI content tools and prompt writing is desirable. We'll provide training to help you sharpen this skill set
* Ability to write persuasive, audience‐focused copy that drives engagement and conversion
* Exceptional editing and proofreading skills
* Highly organised with the ability to juggle multiple deadlines
* Confident working independently and collaboratively
* Experience using CMS platforms
If you can balance creativity with commercial thinking and bring a smart, strategic lens to content, we'd love to see what you can do. Apply now and help us create copy that ranks, resonates and converts.
Advertised: 05 Mar 2026 AUS Eastern Daylight Time
If you're keen to express your interest in working for a Harvey Norman Franchise, let us know.
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