A Day in the Life
As the Digital Brand Manager for Garnier, you will be at the heart of our digital strategy, driving the online presence and performance of one of the world's most beloved beauty brands. You will be responsible for creating engaging digital experiences that connect with our consumers and amplify Garnier's commitment to natural and sustainable beauty.
Responsibilities
Your main responsibilities will be:
* Digital Strategy: Develop and execute the end-to-end digital strategy for Garnier, ensuring alignment with overall brand and business objectives.
* Campaign Management: Lead the creation and implementation of innovative digital campaigns across paid digital channels, including retail media, e-commerce, and performance media.
* Agency & Stakeholder Management: Lead relationships with digital and media agency partners, from briefing through to execution. Collaborate cross-functionally with internal teams to ensure digital activity is integrated across the broader business.
* Content & Portfolio Management: Oversee the online brand expression, including identifying optimal online SKU mix, developing best-in-class digital shelf, and ensuring all touchpoints are aligned to master brand vision.
* Performance & Analytics: Monitor, analyze, and report on all digital KPIs, using data-driven insights to optimize performance and maximize ROI.
Qualifications
We are looking for a dynamic and creative individual who can lead Garnier's digital transformation in the Australian market. You are a strategic thinker with a deep understanding of the digital landscape and a talent for connecting with consumers online.
You're a great match for this role if you have expertise in:
* Campaign & Content Management: Creating and managing engaging campaigns that resonate with consumers.
* E-Commerce Analytics & Performance: Using data to drive e-commerce growth and measure success.
* Traffic & Acquisition: Defining and deploying strategies to attract and retain online consumers.
* Digital Project Management: Running complex digital projects from start to finish.
What's In It For You
* A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
* Real responsibility from day 1; there's no sitting on the sidelines at L'Oréal.
* An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
* A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference.
Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone and our planet.
The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.
Equal Opportunity Statement
We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
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