Job Overview
We are seeking a highly skilled Digital Marketing Manager to lead our full-funnel digital campaigns across multiple platforms. As a key member of our team, you will be responsible for building awareness through short-form video content, influencer collaborations and user-generated content. Your goal will be to encourage interest through customer testimonials, case studies and educational resources covering stress management, recovery strategies, sleep optimization and performance improvement.
You will oversee the production of engaging content, including social media posts, email campaigns, SEO content and website updates. You will also collaborate with video production teams to deliver high-quality short-form content. In addition, you will coordinate influencer and UGC creator partnerships for authentic storytelling.
As a seasoned digital marketing professional, you will analyze data, track KPIs and optimize campaigns for performance. You will have hands-on experience with email marketing tools and a strong knowledge of Meta Ads, Google Ads, TikTok Ads and SEO.
To succeed in this role, you should have proven experience in digital marketing, ideally with wellness, health tech or consumer products. You should be able to think strategically and creatively to develop effective marketing campaigns that drive results.