Type: Full Time
Location: Hybrid, Melbourne
Reports to: Group Account Director
The role in one line
Manage the end-to-end delivery of social media retainers and projects, acting as the primary client contact while executing culture-first copywriting, community engagement, and creator/influencer management.
What you will do
* Manage day-to-day comms and WIP meetings with social media clients.
* Produce native social copy for TikTok, Instagram, Facebook, Snapchat and emerging platforms. Short form, caption-led, voiceful and platform-aware.
* Run community engagement that goes beyond moderation: start conversations, surface insights, elevate opportunities and turn fans into advocates.
* Schedule and manage posts across retainer clients using Monday.com and platform publishing tools.
* Research, engage, contract and manage creators and influencers to produce social content.
* Operate Meta Business Manager and TikTok Business Manager including Creator Marketplace workflows.
* Use social analytics and listening tools (such as Meltwater and platform analytics) to surface community insights and performance and deliver reporting to clients.
* Understand client social strategy objectives and translate these into clear creative briefs for internal creatives and influencer partners.
* Collaborate with Producers, Creators, Paid Social and PR to align owned content and community activity with campaign windows.
* Triage and elevate issues, keeping brand voice consistent across reactive and planned comms.
* Contribute ideas and cultural observations to internal and client conversations, meetings, brainstorms.
Must have
* 2-4 years of experience in social media copywriting and community management at an agency or in‐house.
* Demonstrable, platform-native writing for social‐first audiences and a strong sense of voice.
* Comfortable running community conversations, crafting thoughtful replies, and initiating engagement campaigns - not just box‐ticking or cut-and-paste from FAQs.
* Practical experience with Meta Business Manager, TikTok Business Manager and Creator Marketplace.
* Experience with social analytics / listening tools such as Meltwater or equivalent.
* Competent with Monday.com or other scheduling/project management tools.
* An organized production mindset: asset and scheduling discipline and deadline driven.
* Cultural intuition: knows when a brand should lean into fandom, entertainment or trends and can clearly explain why it matters.
* Excellent written and verbal communication, and an ability to defend creative choices with concise rationale.
Nice to have
* Experience supporting paid/organic alignment or creator collaborations.
* Video scriptwriting experience or hands‐on short‐form editing knowledge.
* Agency experience across multiple retainer clients and the discipline to switch context quickly.
Qualities we're looking for
* Fast thinker, curious about culture and creators.
* Sharp editorial instincts and economical, compelling copy.
* Your writing can make us laugh or entertain us in the office.
* Calm under pressure, precise in execution and generous in collaboration.
* Ownership mentality: you see a problem, you fix it.
What we offer
* A fast, creative agency environment where social strategy and execution matter equally.
* Direct access to senior creatives and producers, and the chance to work on culturally relevant briefs for major clients.
* A supportive, high‐expectation team that values clear thinking and excellent work.
How to apply
Along with your CV, please submit a short cover note, plus 3–6 pieces of live social work or & copy samples to hello@snackdrawer.com. Please include your availability from April and whether you can work full time.
Snack Drawer Values
We work fast and intentionally. Our core values inform the way we collaborate and create:
* Embrace the Chaos - adapt and thrive in a shifting landscape.
* Follow Your Curiosity - ask better questions and seek nuance.
* Make It the Best Version of Itself - craft excellent work within constraints.
* Acknowledge the Good - we feel gratitude and recognise effort.
* Don't Be Nice, Be Kind - offer honest, constructive feedback that helps people grow.
#J-18808-Ljbffr