We're an innovative e-comm and healthcare brand building something big and straightforward: the best place for those over 45 to get real health care that helps them feel strong, healthy, and happy as they get older. Separately, we also buy and grow businesses that are leaders in their niches.
WHO WE ARE & HOW WE OPERATE We're a hard-driving, fast-paced team of continuous improvers—a team, not a family—hiring and developing stars (leaders) in every role. We live by six core beliefs that drive massive success:
Remarkable: Go the extra mile to create jaw-dropping experiences (JDCE) that turn first-timers into re-order loyalists-we're in the reorder business. Develop unique superpowers; do what competitors won't.
Adaptable: Lifelong learners who grow or die-learn fast, fail fast, grab ideas anywhere, simplify everything, and proactively fix/improve everything around you.
Accountable: Own your outcomes like it's your company - be demanding yet supportive, 100% responsibility, share updates in Slack/Kustomer (our collective brain), own mistakes and fix them fast.
Speed is King: Act now over perfection; good executed today beats perfect next week. Maniacal urgency, get sh*t done measurably, predisposed to action and efficiency.
Don't Sugar Coat It: Tell the truth straight - tough talks help growth; - uncomfortable conversations fuel progress; no avoidance, speak up respectfully.
Humble: Think of the business first - admit gaps, share wins, own losses, pick what's right over who's right.
Role:
We are looking for a sharp, creative, fast, AI-First Email/SMS Copy Manager to join the team. This is a role for someone who loves email, understands how to develop and iterate on a brand, understands how to write copy that HOLDS ATTENTION, and knows how to use AI as a co-pilot... Ideally you have worked in industries that may have sms or email marketing restrictions (gambling, healthcare, cannabis etc.) ...not a crutch.
You'll own copywriting for 1 brand responsible for creating high-converting, brand-aligned email campaigns and flows—averaging 30+ emails & 30+ sms, per month. From product (warm up sequences) to educational content, to lead nurture (working to convert qualified leads into sales) to flows that touch the entire customer journey, you'll create everything from scratch or refine AI-generated drafts with exceptional taste and judgment, to make sure that every email is both human and refined. Given our client-base, native-level English is a must for this role.
This role is available fully Remote. No Agencies
Your KPIs:
You are directly responsible for turning our 4,000+ new leads per month and thousands of prior customers into revenue.
Your scoreboard:
1. Lead → Sale Conversion
- Current: 11–15% purchasing main offer
- Goal: 30%+ conversion within 6–9 months
- Outcome: +400 new main offer signups/month (or equivalent revenue) you can tie to lifecycle programs.
2. Reactivation
- Current: low single‐digit % of churned customers reactivating
- Goal: 10× reactivation volume via structured winback and comeback offers.
3. Upsell / Cross‐sell Volume (per month) You build the email/SMS system that reliably hits or beats these additional monthly order targets:
- Add‐on growth: +1000 / month across 4 different add‐on products
4. Content & Brand Trust
- Ship 2+ high‐value nurture emails per week that deepen trust with women 45–64 (aesthetics, hormones, longevity, mindset).
- Turn those into a repeatable content calendar our social media manager can use for IG/FB and SEO blog posts.
What You'll Actually Do
Own the numbers: Directly accountable for conversion rate improvements across key funnels. Track, forecast, and report on revenue impact with ruthless clarity.
Architect and run all email + compliant SMS campaigns and flows across the lifecycle: lead nurture, first conversion, onboarding, upsell, referral, and winback.
Build segmented, behavior‐based journeys that move our avatar from "curious" to "committed subscribers,
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