About the Company Join a dynamic, forward-thinking Australian-owned business with a strong track record in the import and distribution of specialty products across ANZ. About the role As a Strategic Marketing Lead, you will play a pivotal role in shaping the business’s commercial and marketing direction. You’ll be responsible for leading the development and execution of marketing strategies that enhance brand awareness, align with market trends, and improve the company’s product offering. This is a high-impact role that spans strategic planning, commercial analysis, new market development, and marketing leadership. You will work across all business units in Australia and New Zealand and manage one direct report to deliver marketing programs and tools that support commercial growth and innovation. Key Responsibilities Develop and implement marketing strategy aligned with commercial goals and emerging market trends Evaluate markets and customers, identifying new product opportunities and supporting long-range planning Support commercialisation of new products and projects in close collaboration with SBU leadership Lead brand development efforts, including brand refresh initiatives, website updates, and digital strategy Manage marketing campaigns, collateral, events, and communication to build brand awareness Foster market intimacy, providing competitive insights and quarterly trends reporting Coordinate new product development, collaborating with internal teams on research and IP initiatives Maintain and monitor the commercial pipeline, including CRM health and conversion rates Own and manage the marketing budget, working closely with senior leadership and suppliers About You Science-related degree or background strongly preferred Minimum 2 years’ experience in a B2B marketing, product management, or technical sales role Strategic thinker with hands-on experience in marketing execution and campaign management Understanding of commercialisation, market evaluation, and new product development Confident communicator who enjoys stakeholder engagement, networking, and cross-functional collaboration Experience in the chemical, specialty ingredients, or industrial distribution sector highly regarded