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We are seeking a highly motivated and experienced Email Marketing Manager to join our team
The Business
As an organisation, The Explore Life aims to inspire adventure.
Founded in 2016, we travel Australia (and the world) - and give our fans the opportunity to follow our journey through social media:
Our main base is in Burleigh Heads on the Gold Coast. From here, we design and sell, quality products we use on our trips, to people who also want to GET OUT AND LIVE, The Explore Life.
Check us out at
About The Role
As the Email Marketing Manager, you will assume a critical role in driving the success of our deliverables, client retention, and overall client success.
* 3+ Years of experience in Email Marketing, SMS Marketing or Marketing automation.
* Strong English fluency in both written and verbal communication is required, along with excellent customer service abilities to ensure superior client satisfaction.
* Do you have a toolbelt full of automation platform knowledge, like Klaviyo.
* Proven experience in implementing successful email marketing, CRM, or automation strategies at an enterprise level.
* In-depth knowledge of 1-to-1 marketing such as email, SMS, chatbots or loyalty programs.
* In-depth understanding of customer journeys, marketing funnels and customer lifecycles.
* Familiar with CMS including Shopify
* Some experience with third-party and API Integrations.
* Skilled in managing competing deadlines while maintaining organisation.
* A team-oriented individual with genuine collaboration skills.
Responsibilities And Duties
* Working closely with team members to develop and implement email and SMS marketing campaigns and strategies, including A/B testing and performance analysis.
* Ensuring marketing campaigns are executed according to the marketing calendar.
* Monitoring and optimizing email and SMS marketing performance to achieve and exceed targeted revenue results.
* Collaborating with graphic design to ensure high-quality, on-brand deliverables.
* Develop and implement effective audience segmentation strategies to ensure targeted and relevant messaging for our clients' subscriber bases, utilising best practices to optimise engagement and deliverability.
* Monitor and manage email deliverability, ensuring that our client's campaigns adhere to industry best practices for sending manual campaigns, maintaining a strong sender reputation and maximising inbox placement rates.
* Ensuring all email and SMS systems are functioning correctly and efficiently, with minimal errors or downtime.
* Staying up-to-date with industry trends and best practices in email and SMS marketing to continuously improve client results.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
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