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What's the role?
The Strategy Director is a commercial leader and creative strategist who plays a pivotal role in shaping the Industry Growth Team's approach across Evolving (Health & Wellness, Beauty), Emerging (Entertainment, Finance, Insurance, Utilities & Superannuation), and Established (Retail, Travel) client sectors.
What's the role?
The Strategy Director is a commercial leader and creative strategist who plays a pivotal role in shaping the Industry Growth Team's approach across Evolving (Health & Wellness, Beauty), Emerging (Entertainment, Finance, Insurance, Utilities & Superannuation), and Established (Retail, Travel) client sectors.
This role sets the strategic direction for industry led solutions, drives proactive client engagement, and unlocks new revenue opportunities by uniting commercial, creative, and operational teams.
The Strategy Director works closely with industry leads, sales, publishing, product, partnerships and data teams, and reports directly to the Head of Industry Growth.
Key Responsibilities
* Lead proactive industry strategies, pitch narratives and innovation ideas to drive client growth.
* Design and implement scalable commercial solutions aligned to client needs, audience behaviours, and market opportunities.
* Identify and shape incremental revenue opps across new formats, partnerships and data led solutions.
* Partner with publishing, product and data teams to commercialise new ideas and deliver innovation.
* Monitor campaign performance to optimise strategy approaches and improve pitching impact over time.
* Establish and embed best practices and strategic frameworks to elevate ideation, briefing and cross team collaboration.
* Provide strategic leadership and mentorship across all of Client Experience and Industry Growth.
Who are you?
* 5+ years in a Strategy, Planning or Commercial role within a Media, Creative, PR Agency or Publishing business.
* Proven track record of supporting pitches, leading strategy development, or packaging new ideas into commercial offerings.
* Familiarity with media tools such as Roy Morgan, Nielsen AdIntel, IPSOS, GA4, SimilarWeb, Sensor Tower or social listening platforms.
* Experience developing strategic narratives, collaborating on campaign development and measuring performance outcomes.
* Strong commercial thinker with experience in both brand and performance media strategy.
* Able to communicate complex concepts with clarity, both in writing and presentations.
* Confident in interpreting audience, client and category insights to shape solutions.
* Skilled in cross functional collaboration, able to connect creative, editorial, commercial and product ideas.
* Comfortable working in ambiguity, with a bias for experimentation and continuous improvement.
News Benefits
News Benefits is our way of saying thank you to our people for their valued contribution to News, our audiences, clients and communities. Thanking them for the great things they do daily, for the greater good of Australia. Our benefits include:
* Exclusively ours - Access to publications and products from across the News Corp family
* Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
* Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
* Helping you grow - Development opportunities (including diversity and inclusion - focused education series) and recognition
* Financial wellbeing - Support on making the most of your money
* Perks & discounts - Exclusive offers across a range of products and services
* Giving back - Make a difference to our communities.
* Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents' rooms
Who are we?
We are proud to be Australia's most impactful media group, we're even prouder of what we stand for. Together, we inform, advocate and inspire all Australians, for a better Australia.
With over 150 brands across news, sport and lifestyle, News Corp Australia is trusted by over 18 million Australians a month to provide the information and inspiration they seek.
Renowned for world-class journalism and marketing services nationally and internationally, we offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
In February 2025, News Corp Australia's National Client Partnerships Team was named Sales Team of the Year at the 2024 AdNews Agency of the Year Awards. This prestigious award is testament to the dedication, passion, and innovation that drive our talented team of Client Partnership professionals.
What's next?
Apply now or for more information on careers at News Corp Australia visit Commitment to Diversity, Equity and Inclusion We know that diversity strengthens our teams and newsrooms as we seek to tell stories that represent the diverse communities of Australia that we serve. Our people make us unique and we all have a story. We encourage people of all ages, backgrounds, races, cultures, religions, sexual orientations, abilities and gender identities to apply. Inclusion is important to us and we want everyone at News to bring their whole-selves to work. If you require any accommodations or adjustments throughout the recruitment process, or would like to outline which pronouns you prefer, please feel free to let us know.
If you require any accommodations or adjustments throughout the recruitment process, please feel free to let us know. For more information regarding Diversity, Equity and Inclusion at NewsCorp Australia please visit under the DEI section.
Category
Client Partnerships
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Business Development and Sales
* Industries
Media Production
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