Unlock a dynamic role as a social media specialist to spearhead the brand's online presence.
Social Media & Content Coordinator
A unique opportunity has arisen with a leading retailer seeking a creative and strategic Social Media & Content Coordinator This position focuses on owning and executing the social media strategy across key platforms, creating engaging content, growing an active community, and driving both online and in-store engagement.
The Role:
* Develop and execute a comprehensive social media plan to elevate the brand's digital footprint.
* Create compelling content calendars that resonate with diverse audiences.
* Write persuasive copy that fosters connections and drives brand loyalty.
* Design and curate visually appealing content (static, Reels, TikToks, Stories, UGC) that aligns with brand guidelines.
* Cultivate community engagement through DMs, comments, mentions, and influencer collaborations.
* Maintain awareness of industry trends, competitor activity, and platform updates to inform strategic decisions.
* Promptly report on performance metrics to optimize growth and suggest improvements.
* Liaise with internal teams and external partners to deliver campaigns, activations, and influencer programs.
* Collaborate with centre management to enhance in-store traffic and visibility.
* Support broader marketing initiatives such as product seeding, PR activations, in-store events, and collaborations.
* Assist the Marketing Manager with ad-hoc projects as needed.
Requirements:
* 2+ years of experience managing social media for prominent brands.
* Demonstrated success in cultivating and managing thriving online communities.
* Strong knowledge of organic social strategies with the ability to provide insights on paid campaigns.
* Excellent writing skills and a keen eye for design, trends, and storytelling.
* Proficiency with Canva, CapCut, Later/Planoly, Meta Business Suite (or similar).
* Highly organized, adaptable, and able to juggle multiple projects simultaneously.
* Passionate about digital culture, fashion, and building strong brand communities.
What We Offer:
* A fast-paced, creative environment where innovative ideas are valued.
* Opportunity to influence both digital and in-store initiatives.
* Collaborative team with potential for career advancement.
* Competitive salary and benefits package.
* A chance to create your professional pathway with your passion.
This is an exciting opportunity to join our team. Apply now or contact us for a confidential conversation.