Content Strategist
We are seeking a skilled Content Strategist to lead our organic content efforts, driving brand awareness and engagement through storytelling and data-led decision-making.
This role oversees the development and implementation of content strategies that align with our business objectives, ensuring all content is on-brand, engaging, and optimized for performance.
* Develop and execute content strategies that build brand positioning, generate leads, and support engagement and retention.
* Oversee the planning and delivery of organic social content to drive engagement and reach.
* Build and manage a calendar that aligns with campaigns, seasonal opportunities, and brand storytelling.
* Mentor and guide a content team, fostering creativity, accountability, and growth.
* Ensure all content reflects our brand voice, values, and guidelines.
* Collaborate with cross-functional teams to deliver integrated content campaigns.
* Analyse and report on content and social performance, applying insights to improve outcomes.
Requirements
* At least 7 years in content marketing, social media, or editorial roles.
* Minimum of 3 years' experience leading and mentoring content teams.
* Proven experience producing and managing multi-channel content (web, blog, social, email, multimedia).
* Strong understanding of social best practices, SEO, and content optimisation.
Qualifications
A degree in Marketing or a related field (or equivalent relevant experience).
What We Offer
* Hybrid Workplace
* Exclusive Perks: As a staff member you have an exclusive discount to study your MBA access to LinkedIn Learning, plus special MBA discounts for family and friends.
* Wellness Support: Access our Employee Assistance Program and take advantage of novated leasing and salary-sacrificing options.