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Nup240 - marketing manager (melbourne)

Melbourne
Bank Of Queensland
Marketing Manager
Posted: 25 September
Offer description

**About the Role** **Join BOQ Group as our next Marketing Manager - 12mth Contract **

Are you a strategic marketer with a passion for driving growth through data-driven, multi-channel campaigns?

BOQ Group is looking for a dynamic Marketing Manager to lead integrated marketing initiatives that deliver measurable business impact and support our broader marketing objectives.

As Marketing Manager, you will play a key role in supporting the Senior Manager - Go to Market in planning and executing campaigns that acquire and retain customers, grow revenue, and enhance customer experience.

You’ll work closely with cross-functional teams including digital, product, brand, and performance marketing to deliver campaigns that are distinctive, compliant, and aligned with our business goals.
You will lead the development and execution of integrated marketing campaigns across paid, owned, and earned channels. This includes managing stakeholder alignment, media planning, creative production, and content development.

You’ll ensure all campaigns are delivered on time, within budget, and meet compliance standards. Your analytical mindset will help identify and priorities opportunities, while your reporting will provide insights that shape future initiatives.

You’ll also collaborate with internal teams and external agencies to optimize marketing efficiency and conversion, and support campaign managers in delivering against the overarching go-to-market strategy.
**About you**
You are a results-driven marketer with a strong track record in planning and executing acquisition marketing campaigns and are confident in developing integrated strategies across above-the-line, digital, and direct response channels.

You may come from financial services, utilities, or another customer-focused industry where marketing plays a critical role in driving engagement and growth.

Your experience in customer-centric marketing is highly regarded, and you bring a deep understanding of how to connect with audiences across multiple touchpoints.

You’re a natural collaborator with excellent communication skills, capable of working across teams and with agency partners. You’re also proactive in identifying process improvements and committed to delivering high-quality outcomes that align with business goals.

If this sounds like the position for you, we would love to hear from you!!
**About Us**
BOQ Group is a truly unique group of challenger brands with a purpose - to provide a genuine alternative to Australian financial services for customers and employees.

Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal - to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities.

BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.

Since 2021, BOQ Group is recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).

In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group.
**Our Benefits**
At BOQ Group, we are passionate about creating an exceptional work environment that nurtures both your professional and personal growth. Our comprehensive benefits package is designed to enhance your well-being, provide financial security, and foster a sense of community and inclusion. Here are just some of the fantastic perks you can enjoy as part of our team:

- **Flexible working arrangement**:

- Balance your work and personal life with ease.
- **Discounted financial products** - Enjoy exclusive rates on our financial services across the Group.
- **Salary sacrificing options** - Maximise your take-home pay with our salary packaging options.
- **Paid parental leave with no minimum requirements** - Spend quality time with your new family member without any worries.
- **Purchase additional annual leave** - Need more time off? You can buy extra leave days.
- **Discounted private health insurance plan** - Take care of your health with our special rates.
- **Employee Assistance Program (EAP)** - Access confidential support for personal and professional challenges for you and your family
- **Access to employee network groups** - Connect with peers through our First Nations Reconciliation, LGBTQIA+, Multicultural, Gender, Early Careers, and accessibility groups.
- **Pride in Diversity membership**: We are proud members of Pride in Diversity and actively participate in the Australian Workplace Equality Index.

We are commi

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