Marketing Specialist – Property / Real Estate About the role An established property business is looking for a hands-on Marketing Specialist to support sales, leasing and property management activity across a growing portfolio. This role suits someone who enjoys working in a lean, sales-led environment, where marketing is expected to directly support listings, enquiries, speed to market and overall revenue — not just brand visibility. Key responsibilities Execute multi-channel marketing campaigns across digital, social, email and property platforms Manage CRM and database marketing, including EDMs, segmentation and campaign reporting Support agents and stakeholders with sales and appraisal marketing, including listing collateral, suburb performance content and pitch materials Coordinate campaign timelines, assets and approvals across internal teams and external suppliers Manage and optimise paid digital activity (Google, Meta or property portals) to drive enquiries and conversion Track and report on campaign performance, using insights to improve future activity Continuously refine marketing execution to improve conversion, speed and ROI What we’re looking for Experience in a Marketing Specialist / Marketing Executive / Campaign-focused role Background in property, real estate, construction, finance, retail or another sales-driven industry Strong hands-on experience across: Email marketing / CRM platforms Digital and social campaign execution Content and asset coordination Commercial mindset, with the ability to connect marketing activity to outcomes and revenue Comfortable working in a small or mid-sized team with multiple priorities Strong attention to detail and ability to manage several campaigns at once Why this role Opportunity to work closely with senior stakeholders and sales teams Visible impact on business performance, listings and leasing outcomes Scope to shape how marketing supports growth in a sales-led environment Ideal for someone who enjoys ownership, execution and measurable results Bonus (nice to have) Exposure to property CRM systems or portals Paid media experience (Google Ads / Meta) Understanding of vendor marketing and appraisal processes