About the Role
Leaders Institute is seeking a motivated Marketing Specialist to join our team. You will lead the development and delivery of marketing and advertising strategies to support student enrolment and brand growth, both locally and internationally.
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* Plan, develop, and manage advertising and marketing campaigns to support student recruitment and brand visibility.
* Advise senior staff on strategies to reach domestic and international student markets, raise brand awareness, and promote course offerings.
* Coordinate the production of marketing materials, including graphic design, video content, copywriting, and media buying, ensuring quality and timely delivery within budget.
* Research potential student markets and course demand by collecting and analysing data and market trends.
* Support institutional growth through the development and execution of marketing strategies, plans, and content.
* Conduct and oversee market research to identify opportunities for new and existing courses.
* Provide input on marketing mix decisions — including course positioning, pricing strategies, promotional tactics, and channel selection.
* Create, schedule, and manage content for the website, social media, digital ads, and email campaigns.
* Use data analysis and modelling tools to measure and improve campaign effectiveness and student engagement.
* Monitor the performance of marketing initiatives, prepare reports, and provide insights to inform decisions.
* Analyse metrics from digital platforms (Google Analytics, Meta, etc.) to optimise reach and conversion.
* Recommend SEO and content updates to improve online visibility and lead generation.
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What You'll Bring
* Bachelor's degree or higher in Marketing, Communications, Business or related field
* 2+ years of experience in a marketing or advertising role
* Strong understanding of digital platforms (SEO, social media, email marketing)
* Ability to analyse data and provide insights
* Excellent writing and content creation skills
* Well-organised, creative, and results-driven
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Desirable
* Experience in higher education or student recruitment
* Familiarity with CRICOS and international education marketing
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Location
Brisbane, QLD
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Why Work With Us?
* Supportive and collaborative team environment
* Opportunity to lead projects and make an impact
* Convenient Brisbane location
* Be part of an organisation shaping future leaders
* Candidates requiring sponsorship may be considered if they meet the full requirements of the role and applicable visa conditions