Scale SEO Efforts
Airwallex is the leading unified payments and financial platform for global businesses. We empower over 150,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across more than 37 locations around the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future.
Marketing Team Overview
The Marketing team drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.
Job Role and Responsibilities
* Support organic growth targets working closely with our website and content teams.
* Evangelize SEO in terms of website changes impacting SEO, link acquisition, and organic content (in conjunction with our Content team).
* Proactive in identifying new opportunities / optimising existing revenue levers, taking a kaizen approach to growth.
* Competitive intelligence, understanding competitor trends and activities in the marketplace, and helping Airwallex be ahead.
* Experiment with emerging search channels like YouTube, ChatGPT, and AI-driven discovery platforms to future-proof our organic presence.
* Help develop and scale our offsite backlink profile to improve the overall domain authority of the website.
* Liaise with engineers in executing technical recommendations that will benefit not only SEO but broader business teams.
* Test new tactics and landing pages to improve discoverability and engagement.
* Hands-on approach to supporting our Content Team to produce prospect/customer-friendly content that supports acquisition and awareness.
* Iterative approach to conversion rate optimisation, ensuring we're constantly monitoring and optimising on revenue-driving opportunities.
* Track, monitor, and help report on SEO campaigns to understand what is driving revenue and growth.
* Help establish Airwallex as an SEO leader in the financial services & technology space.