**Job Type**:
- Full Time**Location**:
- Melbourne VIC**Classification**:
- Advertising / Media / Publishing**Sub Classification**:
- Advertising Specialist**Reference #**:
- 3774012**Contact Name**:
- Luke Cranswick-
**Salary**:
- $100,000.00 - $120,000.00 Year $110k - $120k +Our client in the digital space has experienced significant growth in recent years and currently looking for a B2B **Digital** **Marketing Lead** to grow and lead the marketing and lead generation activities, working closely with the senior leadership team.
This is an extraordinary company with great culture and room for career growth. This is a rare opportunity to take ownership on the marketing element of the business all while being supported in your development.
**What's in it for you?**
- WFH days
- Attractive Salary
- Investment in your leadership development, digital channel development and career advancement opportunities
- Opportunity to become a leader within the business
- Career growth which points to senior team leadership
**What will you do on a daily basis?**
- Collaborate with the leadership team to optimize and scale up the go-to-market strategy
- Owning the paid media strategy across Meta, LinkedIn, Google ads & beyond to drive high-quality traffic and conversions for B2B services businesses
- Connect everything you do to the end goal of creating revenue from marketing efforts
- Work alongside the sales team to generate leads through marketing efforts
- Content Marketing - Online / Offline with video experience - Youtube / other socials etc
- Setting up campaigns, tracking, analysis and reporting back on performance.
- Working closely with the sales and leadership team to seek continual feedback on incoming leads and ensure all leads are followed up in a timely manner.
- Overall ownership of all online & offline assets