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Growth marketing manager

Melbourne
I-Scribe
Marketing Manager
Posted: 18h ago
Offer description

The RoleWe're hiring a hands-on Growth Marketing Manager to design, run, and scale programs that turn specialist interest into product-qualified leads (PQLs) and activated i-Scribe clinics, then nurture them to expansion. You'll be the engine behind our demand gen, lifecycle automation, and experimentation.
What you'll doDemand generation: Plan and execute LinkedIn/Google campaigns, build audiences & retargeting, ship landing pages and CRO tests, and craft compelling offers.Lifecycle & CRM: Own HubSpot/ActiveCampaign journeys (trial ? onboarding ? expansion ? win-back), lead scoring, and SLAs with the sales team.Events & KOL: Run specialty webinars (KOL-led), coordinate congress presence, and drive structured post-event follow-up.Referral & PLG nudges: Launch and iterate a referral program; partner with Product on in-app activation prompts and onboarding checklists.Sales enablement: Produce one-pagers, ROI sheets, case studies, and competitive briefs tailored by specialty/state.Analytics & RevOps: Instrument GA4 + product telemetry; report weekly on PQLs, conversion rates, CAC payback; recommend next experiments.Experimentation: Maintain a test backlog (ICE/RICE), run A/B tests, scale winners, pause underperformers.
You're a great fit if you have4–7+ years in B2B SaaS growth/marketing (PLG + sales-assist ideal) and love operating end-to-end.Hands-on expertise with HubSpot/ActiveCampaign, LinkedIn Ads, Google Ads, GA4, and landing page/CRO tools (e.g., Webflow/Framer).Strong funnel math & cohort analysis, sharp copy instincts, and a bias to action.Bonus: healthcare/health-IT experience, practice-management integrations, KOL/conference marketing.
What success looks like (first 6 months)A reliable, measurable engine: rising PQLs at sustainable cost, clear PQL?SQL and SQL?Won conversion.Shorter time-to-first-note and =70% of clinics fully onboarded within 14 days (in partnership with CS/Product).Two high-performing channels identified and scaled; a functioning referral loop and monthly KOL webinar series.Clear weekly dashboards and an experimentation cadence that the whole GTM team trusts.
Why AkuruMission with real-world impact: give clinicians back hours each week.Direct access to clinician-founders and rapid iteration with Product & Sales.Ownership from day one and a path to hire as channels scale.
How to apply
Apply via LinkedIn Easy Apply. To stand out, include a short note answering:A growth system you've built end-to-end (key levers + results).The first two campaigns you'd run for Ophthalmology or ENT and how you'd measure success.Earliest start date.

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