Head of Brand for tbh Skincare
The Head of Brand for tbh Skincare will lead a team of three across campaigns and content, and report into the CMO/Founder of the brand.
About the Role:
* Lead the overall brand strategy through D2C and retail channels and ensure TOV and visuals are consistent across all channels.
* Use content channels and influencer marketing as a competitive edge for storytelling and engaging the community to drive conversion.
* Influence NPD and work closely with R&D and Ops teams to ensure product development is aligned with the brand.
About You:
* Demonstrate Beauty/Skincare experience within a fast-moving brand, ideally having been involved in a significant growth trajectory.
* Have in-depth knowledge of all social media platforms, specifically TikTok.
* Manage NPD projects from end-to-end, working cross-functionally with internal and external teams.
* Have people management experience and the ability to lead a content team.
* Understand pharmacy and grocery retail environments, exposure to international retailers will be beneficial.
What's in it for you:
You will be joining the business at an exciting time of growth with ambitious revenue targets and international expansion. You will work directly with Rachael Wilde, the founder of tbh to bring the brand story to life and own the full marketing budget.