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Crm & digital executive

Sydney
Direct Group
Posted: 4 February
Offer description

TVSN is Australia's leading home shopping channel — broadcasting 13 hours of live TV every day, 7 days a week and powering a thriving digital retail business across Australia & New Zealand.

From fashion and beauty to homewares, tech and garden must‐haves, we bring customers a seamless shopping experience across every platform. And now we want you to be part of the magic of TVSN.

We're growing fast, and we're looking for a CRM & Digital Executive who's fresh, energetic and ready to thrive in a fast‐paced v‐commerce environment.

THE ROLE

The CRM & Digital Executive is responsible for the management and implementation of TVSN's CRM strategy along with:

* Collaborating with the team to provide input and insight into the CRM strategy to enhance initiatives and audience engagement.
* Planning for, implementing and delivering campaigns to engage, grow and retain TVSN's customer base.
* Monitor data integrity and analytics of campaign processes.
* Ability to work with key stakeholders to develop creative briefs and gain approvals.
* Implementing email / SMS / Push marketing and lead nurturing campaigns.
* Designing, building & executing lifecycle marketing programs / campaigns.
* Maintain a consistent focus on the quality of the customer experience through CRM and automated journeys.
* Measuring and reporting on the performance of all campaigns and assessing against objectives, KPIs and ROI.
* Collaborate as part of small, close‐knit, high performing team.
* Experience with marketing automation platforms essential, experience with Braze preferred.

WHAT WE ARE LOOKING FOR:

* Have at least three years of experience in implementing own channel CRM marketing campaigns.
* Proven experience developing complex end-to-end customer journeys that drive engagement and profitability.
* Data curious and strong data management & segmentation skills
* Ability to multitask in a fast‐paced, dynamic environment.
* Strong analytical and problem‐solving skills and attention to detail.
* Proven ability to work with stakeholders from all levels.
* Demonstrate fluent oral and written communication skills.
* Be a proven self‐starter, self‐planner and self‐learner.
* Show curiosity about and be interested in learning new technologies and platforms.

BENEFITS FOR JOIN US:

* Fantastic product discounts across the TVSN Group
* On‐site café
* Free on‐site parking
* Annual flu vaccination program
* Supportive leadership, ongoing coaching & room to grow
* A buzzing, collaborative culture where people genuinely love what they do

Ready to join a fun, passionate team and be part of the action!

To apply, you must have the legal right to work and live in Australia.

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