Posted: 13 December
Offer description
Job Description
Promote a next-generation sports, esports and racing betting platform by developing and executing strategic marketing plans.
Work alongside the sporting calendar to plan and execute activity around major events.
Utilize various marketing channels to communicate with customers, including push notifications, in-app messages, SMS, email, paid media, and front-end elements.
* Build and manage event-driven campaigns using Braze
* Develop promotional activities and campaign schedules
* Lead creative briefings and collaborate with graphic design teams
* Create and manage promotional markets to retain and reactivate customer bases
* Manage digital assets across websites, mobile apps, and customer engagement platforms
* Implement and manage A/B tests to drive efficiency and optimization
