JOB TITLE: Remote Marketing Leader (Digital Marketing, SEO and Website)STATUS: Full-time, 40 hours per weekSCHEDULE: Monday–Friday, 8:30am–5:30pm AEDTSTART DATE: ASAP
ROLE OVERVIEW
The client is a fast-growing Australian provider of client-centered mental health and disability support services. With operations spanning Queensland, New South Wales, Victoria, South Australia, and Western Australia, they are committed to delivering high-quality allied health and therapeutic support across the country. Their rapid expansion includes launching several branch companies focused on allied health training, private Medicare services, and NDIS-related innovations. To support this continued growth, our client is investing in building a strong internal digital marketing capability.
RESPONSIBILITIES
Marketing Execution and Campaigns
* Implement digital marketing strategies aligned with business growth goals
* Translate internal strategies into effective multi-channel campaigns
* Execute automated marketing flows and optimize campaign content
Website Management and SEO
* Manage and optimize existing WordPress websites
* Build new websites from the ground up, including structure, content, and functionality
* Perform SEO audits and implement improvements (on-page, off-page, technical)
* Monitor and improve page speed, keyword optimization, indexing, and site health
Email Marketing and Automation
* Manage Mailchimp campaigns, including segmentation, scheduling, and performance optimization
* Set up AI-powered automation within Mailchimp
* Produce weekly campaign performance reports Analytics and Reporting
* Use Google Analytics and Funnel.io to create actionable reports and dashboards
* Deliver SEO and campaign performance reports on a fortnightly basis (monthly after stabilization)
* Provide insight into conversion rates, traffic sources, and lead performance
Social Media Management
* Manage and grow engagement across Facebook, LinkedIn, Instagram, and Pinterest
* Revive underused channels and explore new opportunities such as TikTok
* Plan, run, and optimize paid ad campaigns
Lead Generation and Conversion
* Increase weekly client intake from current 14 to 20 within the first month, then by 5 more per month
* Track and optimize lead funnels and user journeys across all platforms
System Collaboration
* Work within Microsoft Planner and SharePoint for task management and collaboration
* Integrate campaign and content workflows with internal systems
KEY QUALIFICATIONS
* Bachelor's degree in Marketing, Communications, or related field (Master's
* preferred)
* Minimum 5 years of experience in digital marketing, with 2+ years in a leadership or independent role
* Advanced knowledge of WordPress, SEO tools (SEMRush, Moz, etc.), and Google Analytics
* Strong experience with Mailchimp and social media marketing
* Familiarity with Microsoft platforms including Planner, SharePoint, and Dynamics 365 (preferred)
* Proven portfolio showcasing website builds, SEO improvements, and campaign results
* Strong communication, analytical, and project management skills
Preferred Experience
* Background in healthcare, NDIS, or mental health (not required but advantageous)
* Knowledge of Funnel.io and Power Platform
* Experience with graphic design or video editing tools
* Certifications in digital marketing or SEO
Key Performance Expectations
* First two company websites edited and optimized within two weeks
* Weekly client intake target of 20 by end of Month 1, scaling up by five leads monthly
* Launch and optimization of two additional websites by Month 4
* Consistent delivery of high-quality, insight-driven reports
* Clear growth in traffic, engagement, and conversion across all platforms
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