VANI-T is an established Australian beauty brand with over 21 years in the industry, recognised for innovation, clean beauty, and high-performance products. Our products are trusted by a global community including celebrities, influencers, beauty editors, and salon professionals. We operate across DTC eCommerce, salons, pharmacies, and international distribution.
As we enter a focused growth phase, we are seeking a commercially driven Head of Growth – Sales & Marketing to lead revenue growth and build scalable, high-impact marketing systems. This is a rare and career-defining opportunity to play a pivotal role in the next chapter of a leading global beauty brand.
The Opportunity
This is a hands-on, leadership and execution-focused role for a growth operator, not a brand-only marketer. You are a strategic, commercially minded leader with a proven track record of driving sales growth, strengthening brand positioning, and delivering marketing strategies that translate directly into revenue.
You will own revenue growth across all channels, lead sales-driven marketing execution, and ensure social media is leveraged as a conversion, community, and discovery channel — not just for brand awareness. Working closely with the CEO and internal teams, this role prioritises the highest-impact growth levers and collaborates with internal teams and partners to scale VANI-T across DTC, wholesale, pharmacy, and salon channels.
Key Responsibilities
Revenue & Growth
* Drive revenue growth across DTC, wholesale, pharmacy, and salon channels
* Plan and execute sales-led campaigns including product launches, bundles, promotions, and seasonal initiatives
* Optimise conversion rate (CVR), average order value (AOV), and repeat purchase performance
* Identify and activate new growth opportunities, partnerships, and distribution channels
Wholesale, Pharmacy & B2B Growth
* Support wholesale, salon, and trade partners through launches, education, promotions, and POS initiatives via a remote, centrally led model
* Work closely with Australian and international distributors and stockists to drive sustained sell-through, not just initial orders
* Partner with the existing pharmacy agency to support execution and performance across pharmacy channels
Marketing & Campaign Execution
* Build and manage an integrated marketing calendar aligned to revenue targets
* Work with the Marketing team to ensure campaigns, assets, and messaging are disruptive, conversion-focused, commercially driven, and challenge category norms
* Brief, manage, and optimise key channels including paid advertising (Meta, Google, TikTok), influencers and affiliates, email and SMS, and PR
* Translate brand storytelling into measurable sales outcomes
* Develop persuasive sales presentations and execute promotional plans across the portfolio
Social Media & Content (Growth-Led)
* Work with the internal social and marketing team to plan and publish content aligned to launches, campaigns, and promotions, with a clear focus on discovery and conversion
* Leverage UGC, influencer content, before-and-after results, education, and offers to drive performance
* Track social performance across the full funnel, from engagement through to conversion
Ideal Candidate
We are looking for someone who is
* Highly commercial and revenue-driven
* Comfortable working autonomously with strong accountability
* Confident managing priorities in a fast-moving growth environment
* Committed to ensuring every brand touchpoint aligns with overarching brand objectives
Must-have experience
* 3+ years' experience driving sales and revenue growth (beauty, FMCG, or adjacent categories preferred)
* Experience across DTC, pharmacy, salon, or wholesale channel
* Hands-on experience across paid advertising, email and SMS, social media, influencer, PR, and affiliate marketing
* Strong communication and leadership skills
* Confidence working with platforms including Shopify, Omnisend, Google Analytics, Meta Ads Manager, and TikTok Ads
* Actively stays across FMCG and beauty industry trends and competitor activity
* Bonus experience: An understanding of AI-driven discovery, including TikTok search and AI search optimisation
Role Structure & Compensation
* Part-time role, with the opportunity to transition into full-time (if desired)
* Remote with flexible working arrangements and occasional in-person touchpoint days, designed to support different working styles and life stages
* While head office is located in Adelaide, this role is open to candidates based anywhere in Australia
* Competitive compensation aligned to seniority and growth impact
Why Join VANI-T
* Established brand with strong product–market fit
* Significant growth opportunities
* Direct access to the CEO and leadership team
* Supportive, warm culture with a genuine team-first mindset
* Opportunity to help scale a multi-million-dollar brand into its next major growth phase
How to Apply
Please submit your CV and a brief cover letter outlining your relevant growth experience and your interest in joining VANI-T to accounts@vani-t.com
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