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Brand manager

Sydney
Michael Page Australia
Brand manager
Posted: 18 April
Offer description

* Well established global company
* Experienced Brand Manager wanted to drive the business forward

About Our Client

A leading importer, exporter, and distributor of Asian food products in Australia and New Zealand, this Sydney-based company has been operating since 1984. With a diverse portfolio of over 45 well-known brands, it supplies major supermarkets, restaurants, and retailers, offering a wide range of products including sauces, noodles, snacks, beverages, and frozen foods. The company maintains a robust logistics network with branches and distribution centres across Australia, New Zealand, and Hong Kong, ensuring efficient delivery and consistent product availability.

Job Description

o Develop and execute strategic A&P plans to drive brand awareness, sales growth, and market share across national FMCG channels.
o Conduct market reviews and consumer research to generate insights that inform brand positioning, pricing, and promotional strategies.
o Manage end-to-end brand marketing activities, including campaign planning, supplier approvals, media buying, and public relations.
o Monitor brand performance and profitability, including sales analysis, demand forecasting, stock movement, and post-campaign evaluation.
o Oversee promotional events, merchandising, and digital content, ensuring alignment with brand objectives and effective market execution.

The Successful Applicant

o 3-8 years of relevant FMCG experience, ideally with exposure to the food industry.
o Tertiary qualification in a relevant field.
o Fluency in Chinese and English, with strong verbal, written, and reading skills in both languages.
o Strong organisational and negotiation skills, with the ability to solve problems and analyse data effectively.
o Financial and commercial acumen, with experience in business planning, budget management, and building strong relationships.

What's on Offer

o Opportunities for Career Growth : Join a well-established company with strong market presence, offering clear pathways for professional development and advancement within the FMCG sector.
o Exposure to Diverse Markets : Gain experience working with a wide range of products and markets, including Asia-Pacific regions, enhancing your global business knowledge and cross-cultural communication skills.
o Supportive Team Environment : Collaborate with a dynamic and experienced team, providing opportunities to learn and contribute to innovative marketing strategies within a leading FMCG brand.
o Hands-On Experience in Brand Management : Take on a wide variety of responsibilities, including campaign execution, media buying, and market analysis, offering a comprehensive, hands-on experience in brand marketing.
o Strong Industry Reputation : Work for a respected company with a proven track record in the food industry, which will add significant value to your professional credentials.
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