About the role
Social Media & Content Specialist – permanent, full‐time, based at Newstead campus.
What you'll be doing
The specialist owns and grows our organic social presence, creating compelling content that supports campaign and acquisition objectives. You oversee organic social media, content strategy, production shoots, campaign delivery, community management and performance reporting.
* Own and be accountable for the Lottery's organic social media function
* Develop and execute social‐first content strategies aligned with overall team objectives
* Plan, create and publish platform‐native content (video, reels, stories, posts) optimized for engagement and conversion
* Lead content shoots and production, working closely with creators, agencies and internal teams
* Map, test and apply AI tools for content creation
* Contribute to content marketing strategies working in partnership with Lifecycle and Brand teams (blogs, landing pages, campaign messaging)
* Develop and test value propositions to understand supporter motivations
* Prepare clear agency briefs, timelines and budgets
* Ensure all supporter‐facing content aligns with brand guidelines and tone of voice
* Provide executive summaries of key reports for the Head of Digital – Lotteries
About you
Hands‐on social content specialist with a proven track record of building and managing social channels.
* Hands‐on experience managing production workflows and projects, including timelines, stakeholder communication and delivery tracking across different channels
* Proven analytical skills with the ability to use data to guide decisions
* At least 3 years' experience in social media and content management, delivering commercially effective content that drives tangible results
* Experience in quality assurance of marketing assets, including proofreading and effectiveness assessment
* Solid understanding of digital growth, acquisition marketing, social media, digital publishing and asset management
* Familiarity with best‐practice digital marketing techniques
* Experience administering social accounts and working with content management systems (CMS)
* Proven ability to create channel‐appropriate content
* Strong interpersonal skills and the ability to collaborate effectively to achieve campaign outcomes
Nice to have
* Experience operating in environments with a steady flow of content, where planning, prioritisation and quality are equally important (e.g. eCommerce, media)
* Familiarity with AI tools for content ideation and production
* Experience working with agencies, creators or influencers
* Understanding of acquisition‐focused marketing and conversion‐driven content
Benefits
* Generous salary packaging options including meal and entertainment benefits
* Access to industry‐leading training and professional development through Mater Education
* Wellbeing support through the Employee Assistance Program and on‐site pastoral care teams
* Corporate discount on private health insurance
* Exclusive discounts across dining, retail, travel, accommodation and more
* Unlimited access to discounted gyms via the Fitness Passport program
* Convenient, discounted on‐site parking
* Reduced prices at campus cafés and coffee spots
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