Location
Sydney (Hybrid)
Employment Type
Full time
Department
Marketing
About Leonardo.Ai
Leonardo.Ai, an Australian tech startup now a part of Canva, is on a transformative mission to democratise design and ignite the world's creativity through our groundbreaking AI-powered platform. With over 30 million users worldwide and counting, we're just getting started.
About the Role:
We are looking for a commercially-minded, fast-paced Senior Product Marketing Manager to expand our presence in the generative AI market. This role will make a significant contribution to our GTM, tackling everything from positioning, messaging and audience insights through to high-impact sales enablement for our global BD team.
Where You'll Make Your Mark (and Grow Fast Doing It)
* Define API and Teams product positioning and messaging that clearly differentiates Leonardo.Ai across multiple market segments.
* Support the development and execution of go-to-market strategies for new products, in partnership with other PMMs and marketing team leads.
* Conduct market research, customer insights, and competitive analysis to inform GTM strategy.
* Work with CRM, creative & content, and demand generation teams to create marketing collateral, case studies, and thought leadership content.
* Monitor and analyse product performance across different industry verticals, market trends, and customer feedback to optimise B2B marketing strategies.
* Collaborate with the BD team on key messaging, together with most impactful channels and formats to win across different verticals and geographical markets.
* Establish key metrics to measure success and optimise marketing performance.
* Work in close partnership with other PMMs and marketing team leads to develop processes that suit an AI-first business which is scaling fast.
The Skills (and Mindset) We're Looking For
* 3-5 years of experience in product marketing in AI, SaaS, Technological industries
* Strong understanding of go-to-market strategies, product positioning, and messaging
* Excellent communication, storytelling, and presentation skills
* Proven experience in working cross-functionally across marketing, product & sales teams
* Ability to analyse data, generate insights, and drive data-informed decisions
* Strong project management skills and ability to multitask in a fast-paced environment
* A willingness to dive in from day 1 at both a strategic and an executional level
* Experience with CRM strategy and analytics tools preferred
Our Culture:
* Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment where everyone feels valued and empowered. At Leonardo AI, your unique perspectives and experiences are welcomed and essential to our success.
* Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility to work remotely or from our vibrant offices. We have employees all over Australia, ensuring you can thrive personally and professionally.
* Empowering Growth: Your development is our priority. We offer continuous learning opportunities and career growth tailored to your goals. You'll be encouraged to grow and excel in your career at Leonardo AI.
* Impactful Work: Join us in shaping the future of AI. You'll work on innovative projects that have a meaningful impact, and your contributions will help drive advancements in AI creativity.
Leonardo.Ai Benefits:
* Impact the Future of AI
* Competitive salary and equity
* Remote and hybrid work options
* 6 weeks working abroad
* 18 weeks of gender-neutral paid parental leave
* Wellness budget
* Home office budget
* Training and conference expenses
* Fun and engaging company events, both virtual and in-person
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