Driven by a passion for innovation and marketing excellence, we are seeking an exceptional Content Strategist to join our team. The successful candidate will play a pivotal role in driving the success of our clients' digital marketing campaigns.
About the Role:
We are looking for a versatile individual with a strong grasp of both creative and analytical thinking, as well as a passion for marketing and branding. As a Content Strategist, you will be responsible for developing and executing comprehensive content strategies that align with client objectives, marketing strategies, target audience needs, and industry trends.
* Develop innovative content strategies aligned with client goals and industry best practices.
* Build strong relationships with clients to gain a deep understanding of their business and overarching goals.
* Collaborate with cross-functional teams to integrate content strategies into broader marketing initiatives and campaigns.
* Establish high-quality standards for all content assets to ensure consistency and accuracy across all platforms.
* Maintain a clear understanding of key performance indicators (KPIs) for content campaigns, including engagement metrics, traffic, conversions, and ROI.
* Analyse data using tools such as Google Analytics, SEMrush, and social media analytics platforms to evaluate content effectiveness and identify opportunities for improvement.
Requirements:
* Proven experience in a related field, such as Content Strategy, Marketing Assistant, or similar role within a digital marketing agency or related industry.
* Strong understanding of digital marketing principles and best practices.
* Proficiency in using SEO tools and analytics platforms, including Google Analytics and SEMrush.
* Exceptional writing and editing skills, with a keen eye for detail.
* Creative thinking and a passion for storytelling.
* Excellent project management and organisational skills.
* Strong communication and presentation abilities.
About Us:
* We offer flexible working arrangements, including start/finish times and working from home days.
* Leadership that is focused on your success and career progression.
* Ongoing training and professional development opportunities.
* A supportive work environment that values your well-being and career growth.
This is not a remote position, and we require applicants to be based in Perth, WA with full Australian working rights.