Media & Campaign Manager (10 Month Maternity Cover)
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Company Overview
Celebrity Cruises is one of five cruise brands owned by Royal Caribbean Group, based in Miami, Florida with a local office in Sydney. Celebrity Cruises delivers an elevated premium holiday experience across their fleet of ships travelling to nearly 300 destinations across more than 70 countries spanning all seven continents.
Job Summary
The Media and Campaign Manager leads the media planning and performance, strategic and tactical collateral development, and execution of go-to-market strategies across all paid and owned channels in partnership with our creative team in Miami, media agency and internal stakeholders.
Some Of Your Duties Include
* Strategic Planning & Execution – In conjunction with the Commercial Marketing Director, leads the development of an annual Marketing plan to achieve key brand & commercial objectives.
* Relationship Management – Works with the Miami Marketing team to coordinate creative requirements and actions for campaigns and collateral.
* Creative and Collateral – Owns the briefing of creative executions across channels.
* Media Planning and Performance - Manages day to day communication with media agency to implement / track / report paid media campaigns.
* Revenue Performance - Understands industry and booking trends to collaborate on growth and emerging opportunities.
* Budget Management - In partnership with the Commercial Marketing Director, manages annual campaign media and production budgets.
* Performance Improvement – Monitors, evaluates and analyses market trends, consumer behaviour and competitor activity.
* Travel within Australia & New Zealand may be required.
Qualification, Knowledge & Skills
* 6+ years of progressive marketing experience in either a client or agency role is essential.
* Direct responsibility for commercial results preferred.
* Travel & Tourism or Luxury marketing experience is highly desirable.
* 4+ years of people management with experience in either a client or agency role preferred.
* Proven experience working with a multi-location team & ideally within a global business.
* Tertiary qualification in marketing and/or tourism desirable.
Why Work For Us
Royal Caribbean Group has been recognized by Ethisphere, a global leader in defining and advancing the standards of ethical business practices, as one of the 2021 World's Most Ethical Companies for the sixth consecutive year.
Royal Caribbean Group is an equal employment opportunity employer and prohibits discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law.
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