11 hours ago Be among the first 25 applicantsReporting to: Digital Media ManagerLocation: 41 Boundary Road, North Melbourne, AustraliaABOUT THE COMPANYFormee Holdings is a multinational organisation developing a portfolio of new and exciting brands in the tech and retail spaces.
Formee Express, which falls under this umbrella, is currently seeking an experienced Social Media Coordinator.Formee Express is a world class development, an exciting online platform that provides an end-to-end experience to the international university application process.We are currently headquartered in Melbourne, Australia, with offices also in Malaysia, India, Canada, China, Philippines, US, and UK.
We are looking to expand to other parts of the world as we believe education is for everyone and should be accessible no matter where you are in the world.Formee Express is seeking a motivated and enthusiastic Social Media Coordinator to contribute to the social media and digital marketing activities of the business focused to Chinese market.
We are looking for someone with 4-5 years of experience in managing Chinese social media platforms.
The ideal candidate is fluent in Mandarin, understands Chinese social media platforms (WeChat, Xiaohongshu, Douyin etc.), has hands-on graphic design skills, and is results-driven in lead generation and digital marketing.You will work closely with our marketing and business development teams worldwide to build visibility and trust among prospective students and education partners in China.Develop and execute marketing campaigns to drive brand awareness and lead generationVideo production and editing: You'll get to be creative and work hands on with content shoots here in Australia.Create content ideas for the social media presence of Formee Express on different platforms.
Experience and autonomy with all platforms include but is not limited to:WeChatTikTok (aka Douyin)Little Red BookGeneral maintenance and interaction on these platforms with our audience who comments and shares our content.Working with a broader design team to collaborate on visual content deliverables.Collaboration writing tailored copy with a clear focus on the strategy, and messaging at each respective stage of the campaigns.Create, optimize and present, clear and detailed monthly reports on performance which will drive performance and growth across SEM and social platforms.Localize marketing materials and messaging for the Chinese marketTrack performance of campaigns and optimize for lead conversionCollaborate with global marketing and student support teamsStay updated on trends in Chinese student recruitment and digital marketingAd hoc marketing responsibilities as required.4-5 years of experience in marketing, lead generation, or social media, preferably in the education or international student sectorStrong knowledge of Chinese digital platforms and marketing toolsFluent in Mandarin (written and spoken) and proficient in EnglishProficient in graphic design tools (e.g. Canva, Adobe Creative Suite, etc.)Creative mindset with strong attention to detailExperience working in a multicultural or global environment is a plusBased in Australia with full work rightsWork for a fast-growing global EdTech companyPlay a key role in expanding our presence in the China marketCollaborative and supportive international teamGrowth opportunities in marketing, design, and regional leadershipSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesTechnology, Information and MediaReferrals increase your chances of interviewing at Formee Holdings by 2xGet notified about new Social Media Coordinator jobs in Melbourne, Victoria, Australia.Melbourne, Victoria, Australia 2 weeks agoDocklands, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 6 days agoMoorabbin, Victoria, Australia A$80,000.00-A$110,000.00 3 weeks agoMelbourne, Victoria, Australia A$45.00-A$45.00 3 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoDandenong, Victoria, Australia 4 days agoMelbourne, Victoria, Australia 1 month agoDigital Marketing Coordinator Full Time / MelbourneSouthbank, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia A$115,000.00-A$125,000.00 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 5 days agoSouth Melbourne, Victoria, Australia 2 months agoContent & Performance Marketing CoordinatorGrowth Marketing Coordinator, Lifecycle, DTC ANZAbbotsford, Victoria, Australia 2 weeks agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 month agoMarketing Specialist - Digital & Social MediaDandenong, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 3 days agoAdvertising Specialist – Paid Media (Social Platforms & Google)Melbourne, Victoria, Australia A$95,000.00-A$95,000.00 6 days agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoMelbourne, Victoria, Australia 3 months agoMelbourne, Victoria, Australia 2 weeks agoCollingwood, Victoria, Australia 1 week agoRichmond, Victoria, Australia 5 hours agoMelbourne, Victoria, Australia 3 months agoWe're unlocking community knowledge in a new way.
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