Growth Marketing Manager - Demand Capture
Growth Marketing Manager - Demand Capture
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Direct message the job poster from Fast Cover Travel Insurance
Head of Growth @ Fast Cover | ex Ubank & Plenti
Job Title: Growth Manager - Demand Capture
About us
Most Australians don't think about travel insurance until they absolutely need to. Our job is to change that.
At Fast Cover, we make travel insurance seamless, stress-free and as effortless as booking a flight or packing a suitcase. Whether it's a last-minute Bali escape, a European summer adventure or a cruise through the Pacific, we ensure travellers can explore with confidence.
In a low-interest category, success comes from being unmissable - showing up where our customers are before they even know they need us. That's where you come in. We need your help maximizing the impact of our marketing efforts, ensuring Fast Cover is the top-of-mind brand for future travellers and the obvious choice for those ready to buy.
About you
* You deconstruct growth challenges down to core drivers and rebuild channel playbooks from first principles.
* You understand the role and value of growth loops and how they underpin compounding growth.
* You know that profitable growth requires a balance of performance and brand investment.
* You understand what constitutes remarkable, thumb-stopping content and storytelling.
* You can transform complex data into clear, actionable insights.
* You move fast, test often and scale what works.
Key Responsibilities
* Plan, launch, and scale full-funnel campaigns across Meta, TikTok, YouTube, Google, Audio and Display - On-the-tools experience is a must.
* Create and refine referral, content, and product-led growth loops that generate new customers without extra ad spend.
* Collaborate with finance to forecast marketing impact on growth KPIs, ensuring media investments scale within target unit economics (LTV:CAC, contribution margin).
* Identify high-value audience segments and create tailored creative that aligns with how they enter the category, adapting messaging to fit each channel.
* Ship weekly A/B and incrementality tests to better understand our customer segments and help uncover algorithm changes.
* Own the attribution framework (e.g., first-click, last-click, data-driven) to better assess channel effectiveness and guide budget allocation.
* Build prompt libraries and modular asset workflows that 10x ad-production speed while loweringcost per ad.
* Generate weekly/monthly/quarterly reporting dashboards that surface narrative insights, spotlight variance versus targets and recommend next actions.
* Collaborate with Lifecycle, SEO, Product, and Design teams to ensure our customers experience a coherent story from first click to repeat purchase.
* Monitor social trends, privacy changes, and competitor moves, then rapidly pivot tactics to keep Fast Cover unmissable and efficient.
KPIs
* Quotes (#)
* CVR (Click-to-Quote & Quote-to-Policy)
* Breakeven ROAS
* AOV (Policy Value)
* LTV:CAC
* Payback period
* Contribution Margin
* Incremental marginal cost
* Ad production costs
Skills and experience
* 6+ years experience building and scaling growth systems in a competitive industry (e.g. fintech or DTC).
* Demonstrated experience owning and executing high-impact paid & organic media campaigns across Meta, TikTok, YouTube, Display and Audio.
* Experienced building growth loops (product-led, content, referral) that unlock compounding customer acquisition beyond paid media.
* Subject matter expert regarding best-in-class creative (especially video), segmentation and bidding strategies, regardless of platform.
* Proficient using contribution-margin and marginal-cost analysis to drive optimal budget usage and incremental profit.
* Experienced briefing and managing creative teams to develop and refine ideas into high-performing ad creatives.
* Proficient designing, building and automating reporting processes with BI platforms such as Power BI, Tableau and GA4.
* Competent with incrementality testing, attribution modelling & full-funnel measurement.
* Nice to have - Capable of extracting, cleaning and modelling large datasets using SQL and Python.
Qualifications
* Bachelor's degree in marketing, finance or data science
Key Relationships:
* Reports to: Head of Growth
* Internal Stakeholders: CFO, Lifecycle, Design, Development, SEO/Content & Compliance
* External Stakeholders: Ad platforms, Content Creators, Media Networks & Publishers
Living our values
* Help First - We are a team driven by empathy and a genuine desire to help others. We believe in putting people first and lending a helping hand whenever possible. We listen attentively, offer support and contribute to the well-being of our colleagues, travellers, partners and communities.
* Integrity & Trust - Integrity and Trust are at the core of who we are as individuals and as a company. We believe in doing the right thing, even when no one is watching.
* Driven to Win - We are a team of A-players with a competitive spirit embracing challenges as opportunities for growth, pushing boundaries and surpassing expectations. We never settle for mediocrity.
* Get Things Done - We are action-oriented individuals who tackle tasks purposefully, finding practical and creative solutions to overcome obstacles. We thrive on challenges, focusing on problem-solving and thinking on our feet, which sets us apart from the rest.
* Challenge the System - We are disruptors who challenge the status quo and deliver beyond the ordinary. We take calculated risks and explore uncharted territories, creating a positive impact that extends beyond our company's boundaries.
* Attention to Detail - We understand that success lies in the small details. By focusing on the finer points, we deliver high-quality work and exceptional experiences.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Insurance
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