What you’ll be responsible for
* Own SEO and AI discoverability strategy to drive high-quality organic traffic and support PLG growth.
* Lead content design across web and marketing assets to improve user experience, search visibility, and conversion rates.
* Build and execute scalable content strategies —including blogs, landing pages, and enablement collateral—that align with sales and product goals.
* Oversee website performance and enhancements using CMS tools like Webflow, ensuring speed, responsiveness, and accessibility.
* Use data and experimentation to audit, optimise, and report on content performance across all stages of the funnel.
* Collaborate with cross-functional teams including product, sales, and design to deliver consistent, high-impact content experiences.
Early on, you’ll jump right into:
* Conducting keyword and competitor analysis to inform a refreshed content roadmap.
* Auditing and improving top landing pages for SEO, UX, and CRO wins.
* Partnering with Sales to identify quick-win content gaps.
* Owning and optimising the Cake website with a focus on discoverability and user flow.
Once you’re a bit more settled, we’d expect you to:
* Launch and maintain a scalable SEO program, including technical and AI-search discoverability (ChatGPT, Perplexity, Gemini).
* Report on organic acquisition and content performance across key channels.
* Build enablement assets like case studies, one-pagers, and decks to support the sales team.
* Roll out CRO experiments across the website to increase signups and self-serve conversion.
What you’ll need to be successful
* Experience leading SEO and content programs in a B2B SaaS or PLG business.
* Strong skills in content design, content strategy, and UX writing .
* Proficiency with tools like GA4, SEMrush, Ahrefs, SurferSEO, Webflow, and CMS platforms .
* Working knowledge of CRO frameworks, A/B testing, and funnel optimisation .
* Ability to translate user insights and data into action, prioritising quick wins and long-term impact.
* Excellent collaboration skills, especially in a globally remote environment.
Why join Cake Equity
At Cake, we’re on a mission to accelerate startup team motivation through equity ownership. We’ve already helped thousands of founders and employees simplify equity and create more owners - on our way to our goal of 1,000,000 new equity owners. Our platform allows startup founders and teams to automate their equity management through an intuitive and new school experience.
Meet the team
We’re a high-performing, friendly, and globally distributed team of 25 across North America, Australia, the Philippines, and Europe. We value creativity, autonomy, and getting things done. Expect flexibility, impact, and a lot of fun along the way.
Our hiring process
1. Initial Chat: 20-minute call with the CMO.
2. Challenge: A take-home task followed by a 30-minute review with CMO and a teammate.
3. Team Interview: Meet two colleagues for a deeper dive into your experience and vibe.
4. Founder Interview: 30-minute chat with Kim, our CEO.
#J-18808-Ljbffr