Nurturing the greatness in every child - and in you.
Join one of Australia’s Largest Leading Early Education Providers! At G8 Education, we’re on a mission to shape the future! With 400+ early education and care centres under 21 brands, our 10,000+ dedicated team members nurture over 42,000 children every day.
As an ASX listed growth company, we’re committed to empowering, rewarding, and supporting every team member – from our centre educators to our leadership and support team.
The Opportunity Reporting to the National Marketing Manager Campaigns, this role is responsible for leading targeted marketing initiatives across a portfolio of priority centres, with a strong focus on improving performance, driving enrolments and strengthening local brand presence.
This is a highly collaborative and strategic role, where you will partner closely with operations and cross-functional teams, while also contributing to the continuous improvement of marketing programs, tools and processes.
Key Responsibilities
Lead and execute local area marketing strategies tailored to priority centres to drive enrolment growth and engagement
Analyse campaign performance data to provide insights and recommendations for continuous improvement
Partner with key stakeholders including Regional, Area and Centre Managers to align marketing initiatives with operational needs
Develop and deliver multi-channel campaigns that support demand generation, conversion and retention
Identify opportunities to strengthen centre visibility and performance within local communities
Ensure all marketing activities align with brand standards and broader business strategy
Manage local area marketing budgets to maximise return on investmentMentor and support junior marketing team members, contributing to capability development across the team
About You You are a commercially minded and hands‑on marketing professional who thrives in a fast‑paced, multi‑site environment. You bring a strong balance of strategic thinking and execution, and enjoy working closely with stakeholders to deliver tangible business outcomes.
Proven experience in end‑to‑end campaign management, ideally within multi‑location or service‑based environments
Strong stakeholder engagement skills, with the ability to influence and collaborate across diverse teams
A data‑driven approach, with the ability to translate insights into actionable strategies
Experience driving lead generation, customer engagement and conversion outcomes
Strong organisational skills with attention to detail and the ability to manage competing priorities
A proactive, solutions‑focused mindset with a passion for continuous improvement
Qualifications & Requirements
Tertiary qualification in Marketing, Events or a related
Minimum 5 years’ experience in marketing roles managing campaigns and programs
Working with Children Check (or willingness to obtain)
Experience with CRM systems and local area marketing tools
Benefits at G8
Competitive salary package
Eligibility to participate in our Short-Term Incentive program which is an annualised bonus each year
Hybrid working conditions with 3 days in office and 2 from home.
Career development opportunities as part of a large ASX‑listed company
Access a 50% discount on early education and childcare fees at any G8 Education Centre.
Exclusive access to our G8 Rewards Program with benefits across more than 600 retailers, exclusive cash discounts and more!
Find out more here: G8 Education
United by purpose. Guided by values. At G8 Education, we’re proud to celebrate, support, and inspire our 10,000+ team members as they make a lasting difference in the lives of children and their own.
Driven by our purpose "to nurture the greatness in every child to grow, thrive and learn" and guided by our values, we’re shaping bright futures for children, families, communities, and each other.
Our values: Safety First & Always, Thriving Together, Owning the Outcome, Being the Difference, Building Bright Futures.
Our Recruitment Process G8 Education is a committed advocate for child protection, safety and wellbeing. We have a zero tolerance for any form of child abuse or harm. The safety and wellbeing of children will always be our priority, and all team members are expected to embrace this shared commitment.
Our recruitment process involves several checks including, the possibility of psychometric testing which will be discussed during the initial stage of the recruitment process.
We also may require a policecheck along with verification of qualifications and right-to-work status.
Please note the advertising closing date is indicative only. G8 Education reserves the right to close the advertisement before this date is reached. Therefore, it is encouraged that you submit your application as soon as possible.
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