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Lead generation specialist

Sydney
The Polyglot Group
Posted: 10 March
Offer description

Are you a B2B marketer with a passion for design, architecture, and beautifully crafted spaces?

Join a respected 100‐year‐old international brand renowned for creating exceptional environments through high‐end lighting solutions — from premium residential projects to iconic public spaces including museums, commercial buildings, and landscaped parks.

We are looking for a creative and commercially minded Lead Generation Specialist who can design intelligent, targeted campaigns that drive qualified opportunities for our sales team.

What You'll Do

* Design and execute targeted lead‐generation campaigns and events that deliver a steady flow of qualified leads for the account management teams
* Develop tailored ideas and approaches based on the segment you're targeting — from luxury residential (via distributors) to large‐scale commercial and public‐sector projects
* Understand each customer type and craft unique strategies, messaging, and activation plans for each segment
* Analyse markets, trends, and buyer behavior to identify new opportunities and optimise campaign performance
* Report directly to the Managing Director, contributing strategic insights and shaping the company's marketing direction

What You Bring

* Demonstrated success in B2B lead generation, ideally within design‐led, premium, or high‐specification product environments
* Strong storytelling and communication skills, with the ability to articulate value in a way that connects emotionally and commercially
* Hands‐on experience with B2B marketing tools, programs, and campaign execution
* Commercially savvy — someone who understands ROI, makes smart decisions, solves problems creatively, and adapts quickly
* An intrapreneurial mindset: bold, proactive, committed, and excited to build and improve
* Comfortable taking calculated risks, owning decisions, and standing behind outcomes
* Curious, courageous, and imaginative — with a passion for constant improvement
* A positive collaborator who brings energy, maturity, and a team‐focused attitude

Were looking for you, not AI.

Please include a genuine, personally written cover letter that addresses:

* Why this role interests you
* What qualities and skills you'll bring
* Your most relevant achievements in lead generation or B2B marketing

We look forward to discovering your story.

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