Job Overview
The Go-to-Market (GTM) Operations Manager is responsible for overseeing the launch and post-launch monitoring of new products.
* Manage product certification and homologation to ensure compliance with local laws and standards.
* Support and coordinate GTM strategies, including product launch planning, market entry timing, and alignment with business goals.
* Conduct market, competitor, and consumer behavior research; prepare clear market insight reports to guide product positioning and marketing decisions.
Key Responsibilities
* Coordinate project timelines, resources, and external suppliers/partners to ensure successful launches.
* Support ongoing compliance and post-launch certification/documentation requirements as needed.
* Develop marketing materials, promotional content, and training materials for internal teams and dealer partners; assist in training implementation.
This role requires a Bachelor's degree or above in Marketing, Business, Engineering, or related field. At least 3–5 years' experience in automotive product launch, certification/homologation, product marketing operations, or related fields is preferred.