Overview
RecordPoint is a data and information lifecycle management SaaS product designed to give highly-regulated organizations a competitive edge through safer, more secure, and better-managed data. We are a disruptor in our industry, set apart by cutting-edge technology and an innovation-first mindset. Our global customer list includes leading brands and government agencies such as the City of New York, Westpac, National Australia Bank (NAB), Australian Prudential Regulation Authority (APRA), Security Benefit, Cupertino Electric, Australian Securities & Investments Commission (ASIC), Transport for NSW, Ausgrid, Pacific Gas & Electric (PG&E), and Delaware Life. Team RecordPoint comprises 100+ tech-driven professionals committed to a supportive, collaborative and transparent environment focused on continuous improvement. Perks include flexible work arrangements, generous paid parental leave, 4 weeks annual leave, and Employee Share Options. The greatest benefit, however, is the team you join.
Job Scope
The Product Marketing Manager is responsible for developing and executing go-to-market orchestration that drives awareness, adoption, and revenue growth for RecordPoint products. The role serves as the market, customer, persona, and product capabilities expert and supports revenue-generating teams with insights on how to articulate value and differentiation.
This role requires strong writing, presentation, planning, and execution skills and the ability to work cross-functionally with internal stakeholders and subject matter experts.
Responsibilities
* Positioning & Messaging Framework – Develop positioning and messaging that clearly communicates how RecordPoint products solve audience challenges.
* Product Features & Benefits – Produce collateral that outlines product features in terms of real customer benefits and workflow improvements.
* Stakeholder Management and Team Collaboration – Collaborate with Product, Engineering, Sales, Customer Success, and Support teams to share insights and understand customer challenges.
* Competitive Analysis – Conduct competitive analysis to highlight differentiators and maintain comparison tools.
* Audience Interviews – Interview customers and prospects to understand their workflows and pain points.
* Audience Research & Persona Development – Build and maintain detailed audience personas based on research and behavioral insights.
* Product Launch Planning & Execution – Plan and execute product launches addressing specific market needs and aligning with company goals.
* Pricing & Packaging – Define and refine pricing and packaging based on audience segments and value perception.
* Sales Enablement Content – Create sales enablement content that supports the buying process and highlights product fit.
* Customer Marketing Strategy – Lead customer marketing efforts that turn satisfied users into brand advocates.
Activities
* Craft clear product messaging that connects customer challenges with product solutions.
* Translate features into benefits aligned with real customer workflows.
* Collaborate with Product, Sales, and Customer teams to align on audience needs, product value, and messaging.
* Create sales enablement materials like playbooks, pitch decks, and battle cards.
* Plan and execute go-to-market campaigns for new product and feature launches.
* Interview customers and conduct research to build detailed personas and understand workflows.
* Track competitors and update comparisons to position RecordPoint effectively.
* Write and produce content such as product overviews, videos, and webinars.
* Develop and refine pricing and packaging using customer and market insights.
* Showcase customer success stories that demonstrate real value and drive engagement.
Knowledge, skills and abilities required
* Direct product marketing experience with a track record of driving growth in technology companies.
* Ability to collaborate with multiple teams and stakeholders across the business, including Sales, Marketing, Engineering, Product Management, and Executive; proven ability to influence cross-functional teams without formal authority.
* Excellent written and verbal communication skills; ability to write and produce content for various channels; capable of presenting in-person and virtually.
* Ability to distill technical products into compelling stories and messaging; experience creating sales narratives and training sales teams.
* Experience with customer and market research through methodologies such as surveys, desk research, and interviews.
* Strong understanding of go-to-market strategies and solid product marketing fundamentals.
* Analytical and problem-solving abilities to analyze market trends and customer insights.
* Strong collaboration and project management skills to manage multiple projects with cross-functional teams.
Know more
By checking us out on all the usual platforms, especially our About Us page at https://www.recordpoint.com/about or our Life at RecordPoint blog: https://www.recordpoint.com/blog/what-its-like-to-work-at-recordpoint
How to apply
Click the apply now button and send us your CV. RecordPoint is an equal opportunities employer. We offer a fast-paced, dedicated and enjoyable environment, working with some of the best people in the industry. For more about the application process, visit https://www.recordpoint.com/careers
No recruiters please. You will need to pass a police background check to be eligible for employment at RecordPoint.
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