Build
our marketing capability from the ground up. You'll operate as a one -person
function initially (with outsourced design/creative partners) and scale the
function over time. You'll shape our brand, voice, and go -to -market across Australia
and the USA, driving measurable outcomes for sales pipeline, recruitment ,
and brand equity —while modelling our values: We Care, Authenticity, Take It, Own It, Drive It, Learning, and Keep It Simple .
What
You'll Do
1. Build the Function: Collaboratively define the strategy, structure, tools,
and processes. Stand up core stack (website/CMS, analytics, CRM alignment,
email, social, governance).
2. Be Hands -On: Act as a one -person shop—plan, write, execute, and
report. Manage outsourced design and other vendors to quality,
cost, and speed.
3. Brand & Positioning: Evolve our brand
identity and messaging; ensure consistency and clarity across regions and
enterprise buyer groups.
4. Voice of the Customer: Establish feedback
loops (interviews, win/loss, surveys) to inform offers, messaging, and
content.
5. Lead Generation & Campaigns: Own the end -to -end
demand engine. Run always -on and campaign programs (web, social, email,
paid, partner co -marketing), build landing pages and nurture flows, manage
attribution, and report on marketing -sourced and marketing -influenced
pipeline.
6. Events & Field Marketing: Plan and deliver
roundtables, webinars, partner events, and selected conferences across AU
& US. Target the right accounts, prep speakers, manage logistics, and convert
to meetings and opportunities.
7. Sales & Recruitment Enablement: Partner with Sales and
Talent Acquisition to produce collateral, proposals, case studies,
playbooks, and field events that convert to meetings and roles
filled.
8. Digital & Content: Oversee website,
social, and content calendar; ship thought leadership and case studies;
drive conversion -rate optimisation and performance marketing.
9. Measure & Optimise: Define KPIs (brand,
pipeline, recruitment), run experiments, and refine channel mix and
messaging.
10. Plan for Growth: Propose a phased in -house hiring roadmap as we scale.
Requirements
11. Enterprise exposure: Experience marketing to large enterprises and big
brands, ideally including work with or within ASX / Nasdaq /
NYSE -listed companies (buyer committees, longer cycles, compliance,
and enterprise procurement).
12. 10+ years' B2B marketing experience (ideally technology
consulting), including senior ownership of brand and demand.
13. Strong track record in lead generation, funnel
design, nurture programs, attribution, and events/field marketing (AU & US).
14. Collaborative operator who partners well with Sales,
People & Talent, and Delivery leaders.
15. Excellent storytelling—translating technical services
into clear, value -led narratives.
16. Values -aligned: practical, authentic, data -informed,
and biased to action.
17. Ability to build and run marketing as a one -person
function, plus managing outsourced creative partners.
If
you don't tick every box: We value capability and momentum. If you meet ~80% of the requirements and you're excited by this role, we strongly encourage you
to apply.
Benefits WHY JOIN US Everyone who joins our team is treated as a trusted member of the team, not a number. Ultimately your success is our success, so we invest in our People heavily. Here are the top reasons to join us:
* Developing you is a key focus - we help you craft your career
* Doona Days - additional two days off for your mental health
* Competitive Compensation & Pay for Performance
* Opportunities to be more for yourself and others
About
Mivada:
Mivada
exists to challenge the norms of traditional consulting by creating a better
way—one that values people, listens to clients, and delivers flexible, honest
solutions. We're a fast -growing technology consulting firm specialising in
People Systems, Automation, and Data & Analytics. We partner with big
brands and large enterprise organisations, including stock -exchange -listed
businesses (ASX / Nasdaq / NYSE), to deliver meaningful impact across
Australia and the USA.