Introduction:
About Us
At Good Drinks Australia, we continue to redefine the landscape of beer and alcoholic drinks. Become part of a company where a vibrant workplace culture meets an iconic family of brands. Whether you’re drawn to the excitement of brewing or the allure of brand strategy, Good Drinks offers a dynamic environment where your potential is nurtured. Our workplace is more than a space - it’s a community of passionate individuals shaping the future of the alcoholic beverage industry.
Description:
This is a fixed-term Maternity Leave cover position, where the individual will play a critical role in ensuring that our brand's story, identity, and values are effectively communicated and experienced by consumers across various touchpoints. The role involves driving brand activation, experiential marketing campaigns, and customer engagement initiatives aligned with our marketing strategy. The ideal candidate will have a deep understanding of brand-building in the liquor industry, a passion for experiential marketing, and a keen eye for detail.
Skills and Experiences:
Brand in Hand Strategy
* Assist in developing and reviewing the local state “brand in hand” marketing strategy in close alignment with the GDA marketing team.
* Manage current sponsorship relationships and leverage maximum brand exposure & volume.
* Assess incoming sponsorship proposals against the state and/or GDA “brand in hand” strategy.
* Manage sponsorship spend to budget, tracking and maximizing ROI.
Brand Activation & Event Management
* Develop, execute, and manage brand experiences at key industry events, festivals, tastings, and pop-up activations.
* Work closely with marketing and sales teams to ensure seamless integration of brand messaging at live events.
* Identify new opportunities for brand activation, collaborating with influencers and brand ambassadors.
Consumer Engagement
* Design and implement programs that engage consumers, building long-term relationships with the brand.
* Create memorable, immersive brand experiences that foster brand loyalty and deepen consumer connections.
On Premise & Trade Show Management & Execution
* Manage and execute trade show and On Premise events in collaboration with the sales team.
Creative Campaign Development
* Collaborate with the creative team to develop campaign concepts, promotional materials, and experiential marketing strategies.
* Ensure consistency of the brand’s messaging and positioning across all consumer touchpoints (in-store, online, events, etc.).
* Monitor market trends and consumer behaviour to inform future experiential initiatives.
Market Research & Insights
* Analyze consumer feedback, event data, and market trends to improve brand experiences.
* Gather insights from events and campaigns to refine strategies and align with consumer preferences.
* Report on campaign effectiveness and consumer engagement metrics to senior leadership.
Brand Ambassadorship
* Serve as a key representative of the brand at events, ensuring consistent communication of the brand’s personality and values.
* Train and guide ambassadors, staff, and stakeholders on brand positioning and consumer engagement techniques.
Collaboration & Cross-functional Support
* Collaborate with sales, digital marketing, PR, and product teams to ensure a cohesive approach to brand initiatives.
* Support product launches and seasonal campaigns, aligning experiential activities with broader marketing objectives.
Education
* Bachelor's degree in Marketing, Business, Communications, or related field.
Experience
* At least 4 years of experience in brand marketing or experiential marketing, preferably in the liquor, beverage, or CPG industries.
* Proven success in managing brand activations and consumer events.
* Experience with event planning, budgeting, and vendor coordination.
Skills & Abilities
* Strong understanding of the liquor industry, including trends, consumer behaviour, and regulations.
* Creative thinking and problem-solving skills.
* Excellent communication, organizational, and project management skills.
* Ability to handle multiple projects under pressure.
* Experience with social media and digital marketing platforms.
* Willingness to travel for events and activations.
* Availability to work evenings and weekends for events.
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