About Us:
At MyState Bank, our clear vision is to drive growth by focusing on new customer acquisition and creating a strong brand presence in the market.
The Opportunity
This role initially spans six months as a fixed-term opportunity.
Role Overview
As the Senior Manager, Brand & Marketing Planning, you will be at the forefront of MyState's marketing efforts, responsible for planning, executing, and optimising brand and customer acquisition activities.
You will lead a team, collaborate with internal and external partners, and ensure that our brand strategy is consistently and effectively communicated across all customer touchpoints.
Working closely with key divisions, you will determine advertising priorities and ensure our operations are ready to deliver an exceptional customer experience.
You'll manage the ongoing brand story across the organisation, maintaining a consistent brand presence and overseeing the development and governance of brand guidelines to ensure they align with our masterbrand design principles.
Additionally, you'll manage the brand and advertising budget, ensuring it meets our established plans and targets.
Leading agency relationships, you'll ensure the successful execution of advertising campaigns, with a focus on consistently presenting brand messages and key customer value propositions across MyState's retail network.
Your role will be instrumental in shaping how our brand is perceived in the market, driving growth and customer loyalty through strategic and creative excellence.
We're seeking a highly experienced candidate with:
* A degree-level education and 8+ years of experience in brand and advertising, particularly within retail financial services.
* An in-depth understanding of paid media across both traditional and digital channels, with experience in building and growing a challenger brand.
* Strong experience in designing and delivering creative strategies that drive interest and action from targeted customer groups.
* Proven capability to lead direct and agency teams to deliver impactful marketing activities.
* Strong commercial and data acumen, with the ability to align marketing activities with business objectives.
* Courageous, fast-moving decision-maker with a knack for making tough decisions without getting bogged down in unnecessary details.
Joining MyState means being part of an exciting period of growth and transformation, while staying deeply committed to our community roots and customer-first approach.
We offer exciting challenges and the opportunity to make a real impact. Plus, as a publicly listed company with our head office in beautiful Hobart, you'll be part of something special in a place that's truly unique.
We celebrate diversity and are committed to creating an inclusive work environment for everyone that works with us.
All applicants will be considered for employment regardless of their race, religion, gender identity, sexual orientation, age, or disability.