Job Overview
We are seeking a Marketing Automation Specialist (Contract, Remote) to support our client's APAC marketing operations. The ideal candidate will have hands-on expertise in Marketo and Salesforce, with a strong background in building and optimizing lifecycle processes, lead management, and campaign execution. You will play a key role in ensuring seamless automation, effective pipeline conversion, and scalable marketing operations.
RESPONSIBILITIES
- Manage and optimize Marketo and Salesforce workflows to support campaign execution and reporting.
- Build, monitor, and improve lead lifecycle processes, including MQL–SQL pipeline conversion.
- Collaborate with regional marketing teams across APAC to align automation processes with business goals.
- Develop dashboards and reports to track campaign performance and lead funnel metrics.
- Ensure data accuracy, governance, and compliance across marketing systems.
- Support integration between marketing automation tools, CRM, and other platforms as required.
REQUIREMENTS
- Proven experience with Marketo and Salesforce in a marketing automation capacity.
- Strong understanding of demand generation and lead lifecycle management.
- Experience working with APAC or global teams across multiple time zones.
- Analytical mindset with the ability to translate data into actionable insights.
- Strong communication and collaboration skills, with a detail-oriented approach.
- Agency or in-house background in B2B marketing operations is a plus.
Details
- Seniority level: Associate
- Employment type: Contract
- Job function: Marketing
- Industries: Technology, Information and Media and Marketing Services
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📌 Marketing Automation Specialist
🏢 Digital
📍 Maitland