Overview
Full-Time | Gold Coast | Winners LockerLead content strategy, creation, and growth across all platforms at Australia's most exciting rewards and culture brand.
Head of ContentFull-Time | Gold Coast | Winners LockerLead content strategy, creation, and growth across all platforms at Australia's most exciting rewards and culture brand.
About the Role
Winners Locker is one of Australia's fastest-growing lifestyle and rewards platforms.
We're built around community, culture, 4WDing, sport, and the thrill of winning.
As Head of Content, you'll own the full content strategy and lead the charge in scaling our brand into a national household name.
This role is for someone who's part strategist, part creative, and part operator.
You'll set the vision, lead a small in-house team, and drive consistent, high-impact content across all social and digital platforms — both organic and paid.
You'll work closely with our Head of Brand and Marketing Manager to ensure seamless rollout of content across all campaigns, platforms, and departments.
Hitting deadlines and delivering consistently will be key to driving impact across the business.
If you live and breathe content and can turn big ideas into structured, scalable systems, this is your role.
Key Responsibilities
Develop and lead our full content strategy across TikTok, Instagram, YouTube, Meta, and paid platforms
Plan and manage the content calendar around campaigns, launches, brand moments, and cultural events
Ensure a clear content direction and rhythm that supports both brand and performance goals
Collaborate closely with the Head of Brand and Marketing Manager to meet content deadlines company-wide
Lead and mentor a small creative team including videographers, editors, and creators
Identify talent gaps within the content team and hire the right people to strengthen creative output
Oversee all production workflows including shoot planning, storyboards, scripting, and editing
Manage relationships with on-camera talent, creators, and influencers
Identify and engage new talent and influencers who align with our brand and audience
Coordinate and brief creators to ensure content is on-brand, consistent, and effective
Maintain a cohesive tone, visual style, and storytelling approach across all channels
Lead content efforts across both paid and organic strategies
Track performance and optimise content using data and audience insights
Stay on top of trends, platform changes, and cultural moments
Support and help scale our live content efforts including our fortnightly livestream, with the goal of increasing frequency and quality
What We're Looking For
3 to 5+ years experience in content strategy, social media, or creative direction
Proven experience managing content creators and influencers
Strong understanding of short-form content including TikTok, Reels, and YouTube Shorts
Experience identifying and developing talent for on-camera content
Hands-on skills in scripting, directing, and video production
Ability to lead teams and run content workflows with clear structure
Strategic mindset with a talent for turning creative ideas into scalable systems
Experience with live content or livestreams preferred
Collaborative, adaptable, and able to balance creativity with business goals
Bonus: passion for Aussie sport, culture, 4WDing, or lifestyle content
Why Join Winners Locker?
Be part of one of Australia's fastest-growing digital brands
Own and scale a high-impact content function
Collaborate closely with founders, brand, and marketing teams
Work in a creative, flexible, and fast-paced environment
Lead storytelling for a brand that's all about community, culture, and big wins
Sound Like You?
If you're ready to take full control of our content strategy and rollout, hit apply now and show us what you've got.
Include a short video introducing yourself and explaining why you're the right fit for the role.
Upload it to YouTube, Google Drive or Loom and link it in your cover letter.
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