We are seeking a specialist to lead the planning and execution of innovative, high-performing digital initiatives that support our business goals.
Key Responsibilities:
* Develop and manage engaging, effective paid and organic digital activities aligned with organisational objectives.
* Foster strong relationships across teams and stakeholders to ensure programs are well-supported and integrated.
* Work closely with colleagues to ensure all communications reflect our brand identity and tone of voice.
* Oversee digital channels to support team KPIs, working closely with the Head of Digital.
* Maintain and optimise content within the CMS by updating and organising existing assets (text, images, videos), applying best-practice SEO techniques to improve search performance—without the need to create new content from scratch.
* Contribute to the development and implementation of web and social content strategies that align with overall business objectives.
* Report and analyse content performance metrics, identifying areas for improvement and making data-driven recommendations.
* Support basic SEO tasks to help improve website visibility and organic search performance.
Requirements:
* A bachelor's degree in business, marketing or communications is desirable but not mandatory.
* At least 4 years of hands-on experience with CMS platforms & Paid Media.
* Strong understanding of CMS platforms (e.g., WordPress, Drupal, Sitecore).
* Ability to analyse content performance data and make data-driven decisions.
* Ability to proofread and edit content for various formats.
* Understanding of basic SEO principles and best practices.
* Analytics knowledge would be highly valuable.
* Excellent written and verbal communication skills.
* Ability to manage multiple tasks and prioritise effectively.
* Ability to troubleshoot issues related to the CMS and content.
About Us
We are an iconic Queensland fundraising and philanthropic institution, committed to providing exceptional care through health, education and research. We meet a profoundly satisfying mission to improve the health and wellbeing of our community and to continue our tradition of care and compassion.
We are Queensland's largest not-for-profit healthcare provider, delivering exceptional care to nearly 700,000 patients each year across 11 (soon to be 12) hospitals. We're leaders in healthcare, education, fundraising and research — and it's our people who make the difference.
You'll be part of a purpose-driven organisation that values innovation, compassion and excellence.
What We Offer
* Generous salary packaging options, including meal and entertainment benefits.
* Access to industry-leading training and professional development through our education programmes.
* Wellbeing support through our Employee Assistance Programme and on-site pastoral care teams.
* Access to a range of health and wellbeing services with a corporate discount on private health insurance.
* Exclusive discounts across dining, retail, travel, accommodation (just to name a few).
* Stay active with unlimited access to discounted gyms via the Fitness Passport programme.
* Convenient, discounted on-site parking.
* Enjoy great food with reduced prices at our campus cafés and coffee spots.