Job Title: Marketing Specialist
We are seeking a creative marketing specialist to promote our properties and enhance our brand presence in Mackay. The successful candidate will develop marketing strategies, conduct market research, and produce engaging content for digital and traditional media.
Key Responsibilities
* Create innovative marketing campaigns for property listings.
* Conduct research on Mackay's real estate market trends and client preferences.
* Produce content for digital platforms, social media, email campaigns, and print ads.
* Manage social media accounts, optimize online listings, and leverage SEO and paid advertising.
* Collaborate with sales and leasing teams to develop promotional materials.
* Provide recommendations on pricing strategies based on market analysis.
* Monitor and analyze the effectiveness of marketing campaigns.
Requirements
* Bachelor's degree in marketing or a related field.
* Minimum 2-3 years of relevant marketing experience.
* Strong understanding of digital marketing tools and analytical mindset.
* Creative flair for designing marketing materials and knowledge of the Mackay region.
* Ability to work independently and collaboratively in a fast-paced environment.