Job Description
Exciting Opportunity: Customer Lifecycle Marketing Manager - join our dynamic marketing team
We're looking for a driven, talented, and passionate lifecycle marketing professional to join our team. If you're comfortable working within a CRM, analyzing data, or planning and implementing omni-channel marketing campaigns, we want to hear from you.
About Us: Seven West Media (SWM) is a leading news, sports, and entertainment brand in WA, with a diverse, creative, and inclusive team. We connect with millions of Western Australians daily through brands like The West Australian, PerthNow, Channel Seven, and more.
What You'll Be Doing:
You will report to the Head of Acquisition & Retention and be responsible for implementing growth strategies, managing the customer lifecycle, and leading omnichannel marketing campaigns using Salesforce Marketing Cloud.
Key Responsibilities:
* Manage Salesforce Marketing Cloud, Data Cloud, and Personalization tools within the marketing team.
* Develop and execute customer lifecycle strategies and tactics.
* Create targeted campaigns via Email, SMS, and push notifications.
* Monitor and report on campaign performance, providing insights for optimization.
* Identify user insights, build dynamic segments, and report on engagement.
* Support campaigns across multiple brands and platforms to meet KPIs.
What You'll Bring:
* Bachelor's degree in digital marketing or related field (preferred).
* 3-5 years of experience in digital marketing or similar roles.
* Experience with Salesforce Marketing Cloud Engagement, Data Cloud, and Personalization.
* Knowledge of HTML, CSS, AMPscript, and SQL is desirable.
Why You'll Love Working Here:
* Work with Western Australia's leading media company on top brands.
* Perks include salary sacrifice, paid parental leave, onsite gym, and discounts.
* Opportunities for personal growth in a fast-paced environment.
Click 'Apply Now' to submit your resume. Only applicants with Australian work rights will be considered.
Seven West Media is committed to diversity and inclusion. We do not accept unsolicited agency resumes.
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