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Customer insights manager

Melbourne
Wesfarmers Health
Posted: 6 December
Offer description

About us
What began in **** as a small co-operative of just three pharmacies has grown into Wesfarmers Health—a leading Australian organisation in health, beauty, and wellness.
Today, Wesfarmers Health proudly employs over 3,600 team members, all committed to delivering accessible, innovative, and trusted health and beauty services to Australians nationwide, across retail, medi-aesthetics, digital health, and wholesale and supply chain operations.
What you'll do
We're seeking a dynamic and customer-drivenCustomer Insights Managerto join our Retail Marketing team,reporting to the Senior Manager of Brand & Marketing Operations.
In this role, you'll act as the voice of the customer—transforming data and insights into strategic recommendations that shape marketing decisions and fuel growth across our retail brands.
By blending human-centered research, data analytics, and cutting-edge AI tools, you'll provide a deep understanding of customer behaviours, preferences, and expectations—enabling our brands to deliver meaningful and impactful experiences at every touchpoint.
If you're passionate about turning insights into action and want to make a real impact on our brands, this is the role for you
What you'll bring
Demonstrated expertise in customer insights, market research, or marketing analytics, ideally within retail, FMCG, or health and beauty sectors.
Proven ability to translate data and research into strategic and commercial recommendations.
Strong understanding of qualitative and quantitative research methodologies.
Experience in market share analysis, brand tracking, customer segmentation, and loyalty or CRM data analysis.
Skilled in using digital analytics platforms and data visualisation tools.
Familiarity with AI tools for consumer research (e.g., predictive analytics, chat-based qualitative tools, virtual panels).
Excellent storytelling and communication skills, with the ability to influence senior leaders and non-technical audiences.
Experience managing external research partners and collaborating with internal data and marketing stakeholders.
Experience mentoring or developing junior analysts or team members is desirable.
Tertiary qualification (Bachelor's degree) in Business, Marketing, Statistics, Data Analytics, or a related field.
Why us
Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline and Clear Skincare Clinics.
Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group.
Novated leasing options
Access to our Employee Assistance Program (EAP) – available to all team members and their immediate family members, 24/7, 365 days a year
Beautiful outdoor terrace for work and recreation.
Food, coffee and health & wellbeing facilities onsite including a landlord operated gym
Dedicated end of trip facilities (cycle racks, showers, lockers).
Aboriginal and Torres Strait Islander Applicants
Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices.
As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.
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