Linkby is a global VC-funded adtech business that connects both established and emerging D2C e-commerce brands with the world's largest publishers – including The Daily Mail, News Corp, Wirecutter, E
News, Condé Nast, Hearst, Katie Couric Media and hundreds more – helping them work together more profitably and effectively than ever before through our suite of performance PR-driven products and services.
We're looking for a Senior Marketing Manager to help define and amplify our brand narrative as we scale across key global markets.
This is a unique opportunity for a creatively driven, data-literate marketer to take ownership of our brand's growth and content strategy—while also leading a small, high-performing team across performance, digital and design.
You'll work closely with leadership and cross-functional teams to shape go-to-market strategies, elevate our brand across digital channels, and drive meaningful inbound activity.
This is a hands-on leadership role for someone who's equally comfortable executing content and campaigns as they are mentoring and managing others.
Please note that this is a hybrid role and three days are required in-office at our midtown office (Tues-Thurs).
Key responsibilities:
Lead Linkby's global marketing strategy across brand, content, social and performance channels
Manage and mentor a small team including our Head of Performance Marketing, Digital Marketing Manager, and offshore design resource
Plan, write, schedule, and publish high-impact content on key channels such as LinkedIn that engages our audience, crafting compelling content that highlights case studies, new features and product developments, staff and culture and more
Develop and maintain a clear, forward-looking marketing calendar that aligns with company priorities, product launches, and global events, ensuring consistent messaging across all channels
Use our brand guidelines to design simple but engaging visual assets – using tools like Canva – for posting across LinkedIn, Instagram and other channels
Write and update website copy, landing pages, newsletters, and other content as needed in a compelling and unique tone of voice
Collaborate with teams across the business – particularly sales, publisher partnerships, and product – to turn business needs into compelling marketing output
Monitor content performance using basic analytics tools and provide recommendations to improve reach, engagement, and quality over time
Experiment with our expansion into Instagram and other relevant social platforms, developing content strategies tailored to each channel
Create lightweight, social-first video content such as product explainers, founder interviews, or feature explainers
Preferred skills:
7+ years of experience across brand, content, and digital marketing, including 2–3 years in a team leadership role
Demonstrated success in managing marketing campaigns and building engaged communities across various platforms
Outstanding copywriting and editing skills, with the ability to distill complex ideas into simple, compelling messaging
High level of skill in Canva or similar design tools (i.e. Adobe), with a keen eye for visual storytelling
Excellent communication and collaboration skills, with the ability to juggle multiple projects and stakeholders in a fast-paced environment
Experience creating and editing video content for social platforms
Salary range of $110,000-$130,000 depending on individual experience
Competitive ESOP (employee stock ownership plan)
Competitive 401k options with employer match
Free breakfast, snacks and happy hours at our office in Manhattan
Regular team get-togethers
About Linkby
Linkby is a global VC-funded adtech business that revolutionizes the way established and emerging D2C ecommerce brands connect with leading publishers worldwide.
Our suite of products and services empowers brands and publishers to collaborate profitably and effectively, driving performance-based cost-per-click revenue through trusted, quality content.
Founded in Australia, Linkby operates out of Sydney, London, New York, Los Angeles, Toronto, Vancouver, Singapore and Malaysia.
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