About AFC & Anytime Fitness
Australian Fitness Centres (AFC) is one of Australia's fastest-growing fitness groups, committed to
building high-performing teams, delivering exceptional member experiences, and creating long-term
career pathways.
As part of AFC, Anytime Fitness Harpley represents the world's largest 24/7 fitness franchise. With
over 500 clubs nationwide and 5,000 globally, Anytime Fitness is built on community, convenience,
quality, and opportunity.
Position Purpose
The Head Coach is responsible for leading the PT department at Anytime Fitness
Harpley. This role combines hands-on coaching with team leadership, driving PT recruitment,
development, and performance to ensure members receive world-class training experiences while
PTs build successful and sustainable businesses.
The Head Coach will create a high-performance, people-first culture that aligns with AFC's values
and contributes to the overall success of the Harpley club.
Key Responsibilities
Leadership & Team Development
● Recruit, onboard, and mentor a team of Personal Trainers.
● Provide regular coaching, feedback, and professional development opportunities.
● Foster a supportive and performance-driven team environment.
PT Department Management
● Drive PT performance across revenue, retention, and service standards.
● Monitor PT business health and provide support in lead generation and client acquisition.
● Ensure all PTs comply with AFC policies, safety protocols, and industry regulations.
Member Experience
● Support the delivery of exceptional PT sessions, small group training, and onboarding
programs.
● Collaborate with the Club Manager to align PT services with club growth targets.
● Lead from the front with PT delivery to model excellence in service.
● Deliver minimum of 20 x PT sessions per week.
Commercial & Operational Performance
● Monitor and report on PT metrics (sessions, revenue, retention).
● Implement initiatives to grow PT penetration within the club.
● Contribute to club-wide events, challenges, and community engagement initiatives.
Key Skills & Attributes
● Proven experience as a Personal Trainer, with leadership or mentoring responsibilities.
● Certificate IV in Fitness (minimum) with current First Aid/CPR.
● Strong commercial acumen and the ability to drive business outcomes.
● Excellent communication and relationship-building skills.
● Passion for people development and a growth mindset.
● Ability to work flexibly, including evenings and weekends as required.
Benefits
● Competitive base salary + performance-based incentives.
● Complimentary Anytime Fitness membership.
● Structured career pathway through AFC (Regional PT Manager, Fitness Director, State
Manager).
● Access to ongoing professional development, training, and events.
● Opportunity to shape and grow the PT department in a state-of-the-art club.
Career Pathway – AFC
This role is a gateway into AFC's leadership pathway:
1. Head Coach (Club Level)
2. Regional PT Manager (Multi-Site Leadership)
3. Fitness Director (State/Regional Leadership)
4. State Manager / National Leadership